Create Content You Love, Not Just What Performs Best

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Poddy Folks!

On this put up, I’m taking issues in a special route than the internets normally content material creation mumbo jumbo.

As an alternative of diving deep into analytics and data, I wish to speak about one thing that’s been on my thoughts currently: creating content material you like, with out at all times obsessing over your audience or the trivia of your information.

Overlook the Numbers, Deal with Ardour

Numerous creators deal with what their information tells them.

They take a look at which episodes obtained probably the most downloads, or they test Apple Podcasts to see which sort of content material folks stick round for the longest. And yeah, I’ve talked about that technique earlier than – and it is a strong method!

However proper now, I’m feeling a bit fired up! I wish to speak concerning the issues I wish to speak about, not simply what the numbers say I ought to.

You don’t at all times have to create content material round what’s carried out the perfect.

I do know that sounds a bit contradictory coming from me, however hear me out. Typically, you simply have to create what you’re impressed to create.

Put it on the market, not on your viewers, however for your self.

In case your viewers finds you, that’s nice.

But when they don’t, it’s nonetheless what you needed to carry into the world.

“The Viewers Comes Final. I’m Not Making It For Them, I’m Making It For Me” – Rick Rubin

Create Content material Like a Rock Star

Think about being in a band. I’ve been in bands myself, and we by no means wrote songs pondering, “This may hit large with one of these crowd.”

We simply created what we felt in that second. The Rolling Stones, Taylor Swift, Foo Fighters, Dr. Dre, Elton John, Phish – none of them sat down and deliberate their music primarily based on what they thought a particular viewers needed.

They wrote what they needed, what they felt impressed to create at the moment.

The identical goes on your podcast.

Positive, you’ve a sound, a mode, and also you’re influenced by your setting – however don’t let that field you in. Every great creator evolves over time, and your podcast ought to replicate that progress.

Two dozen episodes in, your present may sound totally different, and that’s okay.

Discovering Inspiration within the Current

Proper now, I’m super interested in SEO and the way it’s evolving with new platforms like YouTube and AI.

I’m diving into methods on the right way to rank throughout totally different channels, and that’s the form of stuff I wish to speak about.

My weblog is pulling in 4,000-5,000 natural guests a month, and I wish to construct on that.

However in the end, I’m going to create content material I like, and if folks vibe with it, superior.

If not, I’m nonetheless placing out content material that feels proper for me.

Balancing Enterprise Targets and Inventive Freedom

Now, let’s get actual. If you happen to’re podcasting for business, you might need a special aim.

You wish to generate leads, goal particular segments of your viewers, and create content material that resonates with them.

And that’s legitimate!

It’s best to cater to these diehard followers who’re into your stuff. It’s essential for driving income and constructing a devoted listener base.

However I imagine there’s room for steadiness.

Dip your toe into the enterprise aspect, positive, however don’t lose your inventive freedom.

Among the most badass manufacturers on the market have damaged the mould by doing issues their approach.

Consider Manscaped or the Nelk Boys with their seltzer model, Glad Dad – they’re doing their very own factor, and individuals are loving it.

Do It Wild and Free

So, create content material you like.

Do what feels proper, create the content material that excites you, and don’t really feel caught within the inflexible constructions of “what works.” Your vibe will entice your tribe.