Chartable to close

• Unique: Spotify is to shut the podcast analytics platform Chartable, as a part of a re-focus on the firm. Chartable users will receive an email slightly later at the moment detailing subsequent steps. The instrument, purchased by Spotify in Feb 2022, provided “SmartLinks and SmartPromos” attribution instruments; which we reported in 2022 had been to be integrated into Megaphone. That’s nonetheless the plan for Megaphone-hosted prospects; although Spotify has additionally just lately introduced typically accessible attribution tools similar to SmartLinks for the Spotify app. Chartable’s co-founder Dave Zohrob left Spotify in July; Spotify’s different buy on the time, Podsights, was integrated into Spotify Advert Analytics in June final 12 months.

• The winners of the British Podcast Awards 2024 had been introduced. Of the podcast-specific awards, the BBC received 9; Acast had been concerned in 5. Audible received three awards, together with podcast of the 12 months, which went to Press Play, Turn On.

  • Our award-winners lists embody full internet hosting particulars and an OPML feed to import all of the winners into your podcast app.

• The winners of the Black Podcasting Awards 2024 had been introduced too. Lisa Woolfork and her present Sew Please received three new trophies. PRX exhibits received eight awards.

• Sport podcast listeners are 2.3x extra more likely to belief podcast adverts, in comparison with print and sports activities radio, according to new data from Sport Social.

• Tom Webster look at “The Persuadables”, 20 million folks within the US who don’t take heed to a podcast proper now, however might simply be transformed – and what’s wanted to get them listening.

• New stats from Libsyn’s The Feed present one other report low in share of downloads to Apple Podcasts.

• The Podcasting Standards Project has issued an update on its work. The group is engaged on enhancing the “folks” characteristic, which gives podcast credit, and a possible characteristic to mark exhibits produced by AI.

• Adam Carolla is to release a new show, “Beat It Out”, as an exclusive show on Substack. You’ll should be a paid subscriber to pay attention.

• Google’s NotebookLM – which (partly) enables you to create a podcast-like expertise from uploaded articles, like this, has added a built-in YouTube uploader, and better sharing tools. Because it’s a Google product, we assume it’ll be closed in three years; but it surely’s a powerful instrument within the meantime.

Correction: Yesterday, we received a bit confused about connecting Apple Podcasts together with your NYT subscription. Similar to Spotify, on Apple Podcasts you may join these, irrespective of the way you subscribed to The New York Instances.

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Podcast Information

The New Media Show this week had Adam Curry as a particular visitor for episode #501. The Podfather joined from Hill Nation Texas, speaking about value-for-value and the way No Agenda works.