In the event you’re fascinated about firm tradition, inside communications, and find out how to interact and educate your employees, then audio could possibly be the magic ingredient you’re searching for. Inner podcasting for groups is a rising development, and for good motive. It really works! Need to take a look at why and the way? Nice, as a result of that’s what I’m right here for – let’s dig in.
As an organization grows, one of many massive downsides is an actual drop in engagement and connection amongst employees. Can your folks really feel a part of a workforce and keep motivated once they’re not seeing one another day-after-day? Can they really feel a part of the larger imaginative and prescient when an organization is unfold across the nation and even the globe?
Right here, I wish to present you a method wherein they will: by inside audio comms. Let’s dig into podcasting for inside comms and the way it may also help you construct tradition, share your technique, and maintain your workforce linked!
Right here’s what you’ll be taught:
1. I’ll present you the ability of audio and why it’s nice at constructing engagement, nurturing tradition and driving studying in a workforce.
Extra importantly, podcasting may also help employees engagement at scale. On-line calls are nice, and also you’ll be doing lots, however podcasting in your distant workforce reaches everybody effectively.
2. I’ll present you ways others use inside podcasts for his or her groups and the way it would possibly search for you.
Whether or not it’s a weekly replace out of your CEO, supervisor updates to groups, or delivering individually pushed employees studying, audio content material can actually assist foster group and tradition in any workforce.
3. I’ll present you find out how to create your inside workforce podcast.
I’ve stored it easy right here since you’re already busy. It’s only one or two bits of drugs and a easy piece of software program. I’ve bought hyperlinks, although, if you wish to go deep and make it way more polished.
4. I’ll cowl find out how to publish a personal inside podcast.
How will we get it on-line and guarded, simply in your workforce? There are a couple of choices which can be fairly simple to arrange.
Fast observe: I’ll present you one technique to get a lot of the advantages fully without spending a dime, too, as a result of I would like everybody to have an opportunity at making an attempt this. I genuinely suppose podcasting may play an enormous half in retaining distant groups linked, serving to folks keep happier, and elevating morale.
Okay, able to dive in?
Simply to let you realize, a few of the hyperlinks to advisable instruments are affiliate hyperlinks, and the commissions we get help the free content material we put out, for gratis to you.
Let’s do it!
Why Audio? Audio vs Textual content vs Video
What are the strengths of audio for inside communications in any type of workforce?
You’re already speaking to your workforce through textual content, I’m certain. I can virtually see the servers all over the world creaking proper now as workforce after workforce ramps up of their use of electronic mail, instantaneous messaging, and DMs, 12 months after 12 months.
You may be fascinated about video, too. It’s a good suggestion, and video can work rather well in lots of circumstances. However, let’s look first at the place I feel audio stands out. In what methods is it higher than textual content or video?
The Engagement of Audio
Analysis has proven that listeners interact with audio in an enormous means, rising to know and belief the host. They’re more likely to take action on things they hear in audio than every other medium.
In terms of audio, there are two defining options of the medium, in comparison with textual content and video. The primary is how strongly listeners interact with it. And the second is how LONG folks pay attention. Let’s have a look at engagement first, and we’ll have a chat about consideration subsequent.
First, some readability: the analysis round engagement in podcasting comes from the promoting business. However wait! Earlier than you turn off, take into consideration this: promoting and advertising are all about consciousness and motion. In lots of circumstances, the motion is a sale, which is why people are sometimes repelled by promoting.
However the factor is you could be promoting one thing good, too. And one thing free. You may be promoting the ethos of the corporate, the values, or the tradition. You may be promoting group, engagement and connection. You’ll be able to promote training, private improvement, a ‘optimistic spirit’, and motivation, retaining your folks comfortable and productive.
Midroll is a podcast promoting firm that has carried out numerous analysis round audio content material, as you’d count on. One measure of engagement, or love for a medium, is the trusty NPS rating (how probably are you to advocate this to a buddy?). They discovered their average podcast had an NPS of 70, which is a ridiculously excessive score, extra so even than Netflix.
Additionally they discovered that 60% of individuals interviewed had purchased one thing after listening to about it on a podcast advert.
I do know, that’s indirectly associated to distant working, but when they will promote merchandise, then you can promote a ‘mindset’ to your workforce. It reveals the massive quantity of engagement, belief and connection that audio can generate.
The Consideration of Audio
Audio tends to carry consideration far longer than textual content or video as a result of it’s a private, intimate medium, and it may be listened to within the background whilst you’re doing different rote duties.
Audio doesn’t take up extra of your workforce’s time. As an alternative, they will make higher use of their wasted time! That’s why folks love podcasts.
Audio actually is the king of consideration, in my expertise. It is sensible, too, if you consider your individual habits.
I do know that after I watch a YouTube video, I’m liable to getting impatient and skipping by it or abandoning it altogether as a result of one other video within the sidebar catches my eye. I select movies to observe primarily based on how quick they’re and the way particular the subject is. If somebody sends me a video on WhatsApp or Messenger, I don’t wish to watch it. I’ve to devour on the tempo of the video and watch the entire thing, fairly than select my very own method…
I’m the identical with textual content. It’s fairly uncommon that I’ll learn each phrase of an article. I are inclined to skim the headings and dip into probably the most related sections. Hyperlinks will ship me off elsewhere, or I’ll be distracted by one thing else on my gadget.
Audio, although, sits in a very particular consideration area. It’s most frequently listened to as a distraction from rote duties. Meaning within the automotive, on the bus, strolling to work, mowing the garden, cooking your dinner, ironing your garments… It helps you make higher use of that boring or wasted time!
All of this implies far much less distraction and much more starvation to be educated, entertained or impressed for an extended time period. It means podcasts typically go for half-hour, or an hour, or extra!
Dan Carlin has grown an viewers of tons of of hundreds of individuals round Hardcore Historical past. It’s a present he data by himself, speaking about historical past, for Pete’s sake! Tim Ferriss has gone to tons of of hundreds of thousands of downloads whereas spending 3 hours asking one particular person about each element of how they brush their tooth! (I do love Tim’s show, by the way in which, particularly the loopy element… 😂)
This reveals that folks love audio, and they’ll spend a lot of time listening. Particularly if it means one thing to them.
So, think about nice data that results them immediately, from their very own boss, or a team-mate, about an organization they care about. That means one thing to them, and they also’ll pay attention. Most likely for the complete length. Present me a daily all-staff electronic mail that will get the identical engagement charge!
The End result? Conserving your Workforce Engaged & Linked
Audio may also help managers and executives join with their employees by emotion & character. They’ll ‘be seen’ way more typically, even on a distant workforce.
Textual content is actually the cornerstone of on-line teamwork, and that received’t cease. However, what it lacks is the engagement and character of the spoken phrase.
To me, audio is de facto necessary to distributed or distant groups to assist folks keep linked. On-line calls will occur, in fact, however they’re far much less natural than an opportunity dialog within the hall. You’ll converse to fewer of your colleagues as a result of reserving a name is extra of a proper ‘factor’.
I feel that is amplified for managers and the chief workforce. In an workplace, you, as a supervisor, can take a wander as soon as a day and be seen. You’ll have ‘fast chats’ a-plenty as you amble across the area. Once more, an effective way to attach. However, in an even bigger workforce, that’s arduous. What do you do? Hit somebody up and ask for a fast distant name? For certain, you must do this, however it’s much less scalable than simply saying, “Hello! How are ya?” on the way in which by somebody’s desk. What, then, do you do?
A great substitute, for me, is speaking to the workforce by an audio recording. It’s one-way, so it’s not as good as a very good dialog. However, the workforce hears your voice, your character, your enthusiasm, your issues.
It’s the equal of seeing your supervisor or CEO wandering the workplace, smiling and saying “Hello” as they go. It helps you’re feeling such as you’re a part of a squad, fairly than a loner in a bed room, with nothing however textual content flying at you.
The Ease Of Audio
Good audio is much simpler to create than good video, and holds extra consideration. Audio and textual content are about the identical in issue, however audio wins out on engagement and affect. So, audio provides the very best outcomes for the hassle concerned.
One remaining level associated to how simple every medium is to create.
Audio and textual content are fairly evenly matched, I’d say. Though, many individuals discover it simpler and faster to speak for five or 10 minutes, versus typing out the identical data. Then again, publishing textual content is much simpler: simply paste it into an electronic mail, or into Slack. Audio publishing may be made simple, however it’s a little bit of setup to get there (extra on that beneath!).
So, in the event that they’re evenly matched, I’d argue audio is properly value it for the additional engagement and a spotlight you’ll create.
Audio vs video is much extra clear reduce. Video typically wins out on polish and affect, for certain. A great manufacturing is usually a actual change-maker in the proper circumstances. However, creating nice video is arduous. It wants a lot of gear, the proper lighting, audio and video manufacturing, and extra rehearsal and planning. To not point out the time to set all of that up, and do the edit…
Audio, then again, simply wants a very good mic. The planning is easy as a result of you possibly can simply learn it from paper, and also you don’t must care a jot about how your hair appears to be like!
In my expertise, it’s far simpler to make audio sound good than it’s to make video look good. At the least that’s true for folk who don’t have a speciality within the space.
So, pound-for-pound audio provides you the very best outcomes with the least effort.
Why Podcasting for Inner Comms?
First, What’s a Podcast?
A podcast is a collection of audio episodes, identical to speak radio, however accessible on demand and through subscription in your podcast listening app.
Podcasting differs from commonplace audio solely in a single sense: the way it’s delivered. And that supply makes a giant distinction as a result of it makes it far simpler for folks to devour.
A podcast is only a assortment of audio recordsdata, every file forming one podcast episode. The factor that actually makes it a podcast, although, is subscription. As quickly as you place your collection of audio recordsdata on the web and make it accessible to subscribe to (through RSS, which you don’t actually need to learn about!), that turns it right into a podcast.
The subscription half is simple. It’s dealt with for you by three issues:
- your podcast hosting company
- the top podcast directories
- the listener’s podcast player app.
You add the audio recordsdata to your internet hosting firm, they usually make it accessible to the general public (or privately, ONLY to your workforce when you select). You submit your podcast to the principle directories. You solely have to do that as soon as, proper initially, if you launch. They make it accessible to subscribe to from then on. Lastly, the podcast gamers permit listeners to subscribe and pay attention.
As a bonus, you can too embed an audio participant for each episode into your individual web site, your intranet, or simply about wherever you possibly can create content material on the internet. So, you possibly can distribute your audio in many alternative methods.
Podcasting vs Straight Up Audio
Providing your audio updates as a subscription-based podcast makes them ridiculously simple to seek out and hearken to and massively improves engagement with the content material.
So, why not simply submit audio recordsdata to your intranet or Slack channel? That saves organising podcast internet hosting, in spite of everything.
In the event you did that, you’d nonetheless get lots of the advantages within the ‘Why Audio’ part above. The information beneath stays related on find out how to create your audio episodes, whether or not it’s ‘commonplace audio’ or an actual podcast. So, it’s potential to go forward with this complete method fully without spending a dime. However, let’s have a look at why you would possibly wish to pay just a bit to show it into a real podcast.
The true energy of podcasting is the truth that it’s a ‘push’ medium fairly than a pull. That implies that if you publish an episode, it’s pushed to the listener straight away. Subsequent time they open their podcasting app, the brand new episode will probably be loaded up, proper inside, ready to play.
In the event you do go ‘commonplace audio’, think about your workforce having to discover a time to go to the intranet and play the file. Can they do this on their cell? Probably, however not simply, and it received’t provide options like playlists and ‘bear in mind the place I left off’. Even posting it in Slack or the same instrument with an app is just not an excellent listening expertise, and it’s a must to ‘pull’ customers to that place each time one thing’s revealed.
Subscription and podcast apps are what make podcasting so sticky. They amplify engagement and a spotlight as a result of it’s ridiculously simple in your viewers to pay attention on any gadget, in anywhere, and at any time.
Can I Make My Workforce Podcast Personal?
Sure, there are a number of methods to password-protect podcast content material, from particular person logins to full workforce entry.
Personal podcasting is fully potential. A rising variety of companies permit you to publish audio recordsdata in a protected, safe method. Many podcasters are utilizing it for paid content material, like premium newsletters. However the identical safety works nice for any inside materials that you just’d fairly didn’t make it out into the general public ear.
Sure, it’s potential that somebody would possibly share their password to the audio feed, or ship on an audio file. However that’s the case with any medium. An electronic mail may be forwarded. Web site textual content may be copied and despatched on. So, nothing that you just publish on-line is 100% safe. However you possibly can make a podcast as non-public as textual content or video, and I’ll present you ways later on this article.
What Ought to I Put in My Inner Firm Podcast?
There are a selection of the way you should utilize podcasting or commonplace audio to assist together with your workforce communications. Let’s check out a few of the potentialities.
All-Workers Audio Updates
Hold your employees up-to-date, on-mission and engaged with common voice updates from the CEO.
One of many easiest makes use of of audio comms is to maintain your workforce ‘within the loop’ in a very engaged means.
Little question you already do that through all-staff conferences, electronic mail, Slack, or even perhaps by on-line calls. However think about how simple and environment friendly it might be for the CEO to tug out a mic and easily converse for 10 minutes (there are tools which offer recording, cleanup and publishing in just minutes, for instance). She may speak about what’s occurring proper now within the firm, future plans, workforce modifications and extra.
The good factor right here is that the workforce hears the CEO’s voice. They hear her temper, her ardour, her character. This all serves to attach us much more with that particular person than we’d through textual content, and so we purchase into the message and the workforce in a a lot larger means.
Small Workforce Updates
Have each line supervisor ship an audio replace to their workforce each week to complement the day-to-day communications and conferences.
Why go away all of it to the CEO? Each line supervisor that works with quite a lot of folks may do that. It makes certain they’ve not less than one real-voice reference to their workforce each week. Even when calls are the norm, it is a higher-level replace with out the distraction of the day-to-day.
The very best factor is that it’s not solely helpful for the workforce; it may well typically assist the supervisor simply as a lot. It encourages them to suppose by the previous week, the approaching week, the ups and the downs, and talk that with each one in every of their employees.
Workers Coaching: Critique of the Week
Supply common critiques on the previous week. Speak by wins, losses and methods to enhance. This kind of critique is simpler and fewer prone to be misinterpreted when delivered vocally.
Present a critique of the previous week. Cowl the strengths and weaknesses of any work carried out, and what could possibly be carried out to enhance issues in future.
It is a ‘degree up’ or an addition to small workforce updates. A devoted replace on learnings from the previous week. Managers can discover this very helpful, merely pulling out a mic and documenting their ideas on what occurred.
This works amazingly properly in audio. It actually advantages from the subtleties of voice that you just simply don’t get in textual content.
For instance, typing “properly carried out” can fall just a little flat. It lacks energy. However, say the identical factor on-microphone, and your pleasure and fervour for it shines by, actually bolstering and motivating the workforce.
Equally, writing a damaging critique or highlighting some errors can come throughout very harshly in textual content. Talking the identical phrases, although, means that you can use tone of voice and tempo to speak that this isn’t an assault. As an alternative, it’s help, and an actual want to assist the workforce enhance.
Workers Coaching: Studying from Others
Share the expertise of your employees. Do interviews with people or request ‘classes of the week’ from the entire workforce to broadcast.
That is one in every of my favourites as a result of it will get the entire workforce concerned. Plus, it takes benefit of your largest asset: the abilities of your employees.
A technique is to have an assigned host with the common obligation of interviewing your workforce (right here’s how to plan a great interview). Every week, they hit somebody up and ask, what did you be taught currently? Between them, they give you a subject to cowl, run an interview, and publish the outcomes. It’s a dialog between colleagues a few subject that the interviewee is especially skilled on. Or even perhaps only a small lesson they realized that week about productiveness or teamwork.
One other means is to drop the interviewer and get your employees to do it themselves. At any time when somebody learns one thing good, from the small smooth abilities to the large strategic ones, encourage them to seize a mic and document a abstract.
It’s superb what occurs when you can also make this a part of the corporate tradition, and individuals are sharing ‘classes realized’ on a regular basis. The podcasting format permits folks to devour this simply and in in any other case wasted time. And the audio method implies that the entire workforce is de facto connecting with that particular person, listening to their voice and character.
Workforce-to-Workforce Updates
Supply particular person workforce updates to the complete firm to encourage cross-team communication & collaboration.
In the event you’re a giant firm with quite a lot of sub-teams, why not arrange a rota so that every workforce can take turns sharing their current work?
I’m certain you already attempt to maintain the complete firm knowledgeable on what’s occurring in a wider sense, however listening to it actually from the human/horse’s mouth could be very completely different – and way more partaking.
Repurpose Your On-line Calls & Conferences to Hold Distant Groups Concerned
Re-publish board conferences, technique conferences, planning conferences, or something that’s invaluable to your workforce. It would even substitute the dreaded assembly minutes!
This may not work for every part, and it relies on how open you might be as an organization. However, many companies publish minutes from each assembly anyway, so why not re-publish your name recordings as inside podcast episodes?
For certain, your employees received’t pay attention to each one, however they could hearken to recordings that relate on to their work. And those that do pay attention, they’ll be much more concerned within the firm, and will even have some helpful suggestions to supply (when you encourage it!).
Onboarding New Workers
Create an audio ‘course’ that trains up new employees. It might introduce them to the tradition and values of the corporate by the actual voices of their colleagues.
Audio is usually a nice complement to the way you onboard new employees, particularly in serving to them get a really feel for the tradition and ethos of an organization.
Distant groups can wrestle with this as a result of attending to know colleagues on-line is tougher. Even when you do common on-line calls, textual content chat will usually be the principle type of communication, and it’s just a bit… sterile… at occasions.
As an alternative, create a collection of audio episodes introducing the brand new rent to every workforce, with casual snippets from employees members. Supply coaching on this means, too, the place they will be taught from their colleagues and their supervisor, actually getting an image of what they’re like.
It is a smart way of scaling coaching and dashing up ‘belonging’ for folks new to your organization.
Audio Workforce Handbook
You’ll be able to even broaden the above to show your complete workforce handbook into an audio model. How many individuals learn the entire thing, in spite of everything? Nicely, I can inform you they’ll ‘learn’ extra of it if they will pay attention on the bus!
How one can Create Your Inner Firm Podcast
Alright, you’re in? Let’s get it began up.
I’ll go away the planning to you, however I do have one tip. Many of the approaches above profit from not less than a tough define script, so that you received’t have to jot down all of it out, phrase for phrase. You’ll sound probably the most ‘actual’ when you’ve got an thought of the subjects you wish to cowl, and simply go for it.
Then, it’s right down to the enjoyable half: recording!
Tools for Recording Your Inner Audio
File as merely as potential. The extra easy you make it, the much less time it takes and the extra probably you might be to stay to doing it recurrently. Go together with one of many following:
- File in your cellphone, into the voice recorder app (“Voice memos” on iOS)
- File into your laptop utilizing a USB microphone and a recording utility like Alitu.
Tools for recording in your cellphone:
- Base degree: maintain your cellphone such as you’re making a name, and converse!
- Improved: plug a Rode Wi-fi Micro into your cellphone for extra flexibility
Base degree, right here, is surprisingly first rate, contemplating! However, an exterior mic just like the Micro is a very good funding. It frees up your fingers and will increase the standard. You’ll be able to even do two-person interviews utilizing the Rode Wireless Micro kit.
Tools for recording in your laptop:
The Samson is a superb mic, and it comes with a mic stand, so that you get it multi functional. In the event you do fancy the improve, although, a equipment just like the MOVO PodPro-T bundle is a wonderful alternative.
With the PodPro-T, you’ll have two mics to document with visitors and co-hosts. These run into the included audio interface, which, in flip, runs into your smartphone or laptop.
Software program for Recording and Enhancing
Each choices beneath deal with recording and modifying. Audacity has no distant recording capabilities, although, so if its over-the-web conversations you intend to do, go for Alitu or one other remote recording tool.
- Base Stage: Audacity is free and does the job with a little bit of a studying curve
- Improved: Alitu is a paid app, however it automates and simplifies numerous the method, and it contains publishing.
Audacity is a superb instrument for the value: fully free! It does each recording and modifying, and has been a staple of the podcasting world for a very long time.
Apart from distant recording, you’ll discover all of the instruments you’ll want to make a podcast episode, and it’s not too arduous to be taught. You will discover a group of free tutorial movies for Audacity over on my YouTube channel.
If you need issues as fast and straightforward as potential, try Alitu: The Podcast Maker app. It’s our personal instrument for making a podcast. I began constructing it in 2017 primarily based on actual demand from our readers for one thing that makes podcast modifying & manufacturing a lot simpler.
Alitu has a month-to-month payment, however in trade, it means that you can document solo clips or calls with others proper into the app. Then it cleans them up for you, provides theme music mechanically, and means that you can publish it inside Alitu, or push it to lots of the high podcast internet hosting corporations.
It additionally provides a customized podcast editor, permitting you to trim the file and take away any errors. You’ll be able to edit the audio through the transcript, as when you’re modifying a Phrase doc, or edit utilizing the podcast-specific audio editor. The training curve and time concerned are a lot decrease than Audacity, however clearly, Audacity has the benefit of being free. Meaning it’s a trade-off between time, stress and cash.
No matter you utilize, attempt to keep your editing as simple as possible. You’ll wish to do a little bit of cleanup – be sure the amount is okay and even perhaps some noise discount – and take away massive errors, however don’t fear about making it excellent.
Learn way more right here:
How one can Publish a Personal Podcast for Your Workforce
Now we’ve bought it recorded, we have to get it on-line. How will we get our recording out of your gadget to your workforce’s ears? Listed here are 4 choices for you.
The ‘Straight-Up Audio’ Method
Publish the audio on to any of your present non-public channels for a low-fi, free-of-charge method.
First, the bottom barrier to entry, and completely without spending a dime: merely submit it to your intranet, your Slack channel, or your workforce Dropbox. Workforce members can play it immediately from any of these mediums, at any time when they like.
As I discussed within the ‘Why Podcasting’ part, this makes it just a little tougher to pay attention, and also you received’t get the identical engagement or consideration, however it’s an effective way to start out without spending a dime and take a look at issues out.
In the long term, your workforce may be completely high quality with listening like this, and there’ll be no have to improve in any respect!
Non-Personal Inner Workforce Podcasting
Go away your podcast open to the general public. This makes it tremendous simple to arrange, and really simple in your employees to subscribe. However, it’s a must to be OK with every part you share going out to the world.
That is the simplest possibility, however, in fact, your content material is obtainable to everybody. In some circumstances, that could be completely high quality. Public corporations are already an open guide in some ways. Personal corporations could also be high quality with sharing studying assets or broad-company updates.
However, there are good causes to keep away from sharing small workforce updates with actual element on the work you’re doing, or repurposing workforce conferences on this means. In that case, look to the following part for the non-public choices.
In the event you’re already utilizing Alitu to document and edit the present, then by all means, use it for publishing your podcast overtly. It has a free internet hosting tier included with the recording and modifying bundle.
Managed Personal Podcasting through Captivate, Transistor.fm or Castos
Simply handle each login utilizing Captivate, Transistor.fm’s or Castos’ non-public podcasting options for probably the most safe possibility. Run one to a few completely different podcasts on their commonplace plans, or extra on enterprise.
Captivate is a internet hosting firm that permits you to run as many public reveals as you want beneath a $19 / month account. Meaning you possibly can have one CEO replace feed, a couple of small workforce ones, a employees onboarding podcast and extra. It’s versatile sufficient to suit any plans you’ve got.
On the $19 plan, you possibly can run a members-only present with as much as 150 subscribers. For $49 a month, you possibly can up that to 1000 subscribers, and on the $99 plan, you’d get three non-public feeds and as much as 5000 subscribers.
A personal podcast typically works by pasting an inventory of all of your employees’s emails into its ‘distribution’ instrument. As soon as confirmed, everybody receives an invitation with their entry credentials.
The benefit of that is you could take away employees who go away the corporate, or for every other motive, and customers can handle their very own logins and entry episodes on their most popular listening platforms.
One other nice internet hosting supplier providing non-public podcasting instruments is Transistor.fm.
With Transistor, you possibly can have 50 non-public podcast subscribers for $19/month, 500 for $49/month, and 3000 for $99/month.
Then there’s Castos, the place you possibly can attain 100 non-public subscribers for $19/month, 250 for $49/month, and 500 for $99/month.
There are some minor variations there, as you possibly can see, however other than that, these are all sensible internet hosting suppliers, and every is a really secure and trusted pair of fingers to accommodate your content material.
Lastly, when you’re utilizing Alitu to document and edit, you possibly can publish on to Captivate, Transistor and Castos through the in-built integration, that means you could run the entire course of from only one place!
Enterprise Personal Podcasting with Podbean
For bigger corporations and groups, Podbean’s Enterprise Podcast Services is the answer that provides nice stats, versatile entry administration and enterprise-level safety. It’s not potential to subscribe to non-public Podbean reveals in a normal listening app, however Podbean offers varied app choices to make listening easy, and maintain safety rock stable.
Podbean is likely one of the previous guard of the podcasting world, however don’t affiliate that with aged and slow-moving. Podbean has persistently shipped new options, instruments, and assets to podcasters regularly, and their non-public podcasting providing is likely one of the most totally featured in the marketplace.
Their enterprise plan provides the entire top-level safety bigger corporates require, in addition to single sign-on (SSO). Meaning you possibly can tie person logins proper into your individual community, making managing customers a cinch because it mechanically syncs with the credentials your employees use in your different firm methods.
Podbean has some very nice customized options, additionally included on each plans. One such profit is their ‘segmented channels’. In plain English, meaning you possibly can run any variety of podcasts and arrange ‘collections’ to which sure customers have entry. Think about operating a CEO replace, small workforce updates and employees coaching particular to every division. Then, if you tackle a developer, you possibly can simply give them entry to the ‘developer phase’, which incorporates the CEO replace, the developer workforce updates and developer employees coaching. Managing entry to a number of reveals turns into very easy.
One other profit is the vary of listening apps Podbean provides to make listening simple. First, employees can hearken to your reveals from the free Podbean app. It’s generic, certain, they usually’ll additionally see each different present on Podbean. But it surely’s free and tremendous easy.
Subsequent, there’s a Biz app, which is, once more, generic, however it means that you can curate the exterior content material that employees can entry. So you possibly can provide up your individual podcasts and a specific group of different reveals that you realize employees would possibly get pleasure from.
Lastly, you possibly can fee a Whitelabel app customized to your organization. This may be branded and curated, providing a very slick expertise in your employees.
In fact, the draw back of that is that one of these entry – app-based or logged in on their net browser – is the one means your employees can pay attention. The enterprise safety is nice for some corporations, however the price is you could’t subscribe to the reveals in any regular podcasting app, as you possibly can with Captivate, Transistor, or Castos.
The ultimate factor to say is that Podbean provides actually detailed engagement stats for each podcast. You’ll be capable to see what number of have listened to every episode, how lengthy they listened and once they dropped off. Podbean described one firm they work with that ties this information into their VLE (digital studying surroundings) to log person studying and acknowledge achievements.
Podbean may be the costliest providing (not by a lot!), however it has the function set to justify it. Plus, for larger corporations, the enterprise security measures are sometimes a minimal requirement. So, when you suppose that ruling out commonplace podcast app listening is a good worth to pay for all of this, it could possibly be an excellent possibility for you.
Different Choices
Storyboard
Storyboard is akin to a separate platform in your non-public podcasting wants. You create as many reveals as you want and publish them through a devoted Storyboard cell app. Staff then obtain that app and pay attention on the go, or they will pay attention on the Storyboard web site, too. Safety appears to be like actually good, and there are some very corporate-focussed choices like SSO, suggestions surveys and intranet-compatible episode hyperlinks.
Abstract: Inner Podcasting for Worker Communications
Right here’s what we’ve coated:
Why Audio?
As a result of it has the ability to convey character, values and tradition by actual voices, and has the benefit of being very easy to create and distribute. It’s effectiveness is multiplied by the truth that it’s even simpler to devour by subscription, and the truth that folks join with it, and pay attention for a very long time.
How one can Use it?
Have interaction and join your workforce by weekly CEO updates, common small workforce briefings, group content material, employees coaching, new rent on-boarding, easy accessibility assembly recordings, and extra.
How one can Do it?
The important thing to creating one of these podcast is to maintain it easy. One decent USB mic, or your smartphone, is all you want. Then, you probably have the time, add just a little polish, akin to audio cleanup and music, utilizing Audacity. Or, automate the audio cleanup and save time on recording and modifying with Alitu.
How one can Publish it?
4 choices:
Most straightforward: File, edit, and publish a public present through Alitu.
Safer: Run a totally managed non-public podcast feed through Captivate, Transistor.fm or Castos.
Enterprise Stage: Use Podbean’s Enterprise Podcast Services for SSO, limitless feeds & many different options.
Wish to do it for Free?
Positive factor! File audio immediately into your cellphone, and submit it uncooked, proper in your intranet or Slack. Check it out this fashion, and determine if it’s value going ‘full podcast’ to make for increased high quality, simpler subscriptions & extra listener engagement.
What Different Questions Do You Have About Inner Podcasting for Your Staff?
I hope I’ve answered the majority of your questions right here, however I’ve little question you’ve got extra! In the event you’re searching for additional element, I’ve linked to numerous our in-depth articles above, and you’ll at all times discover our prime useful resource on beginning a present right here:
How one can Begin a Podcast: Launch to Development Made Easy for 2025
Read article called: How to Start a Podcast: Launch to Growth Made Simple for 2025
However, when you’re searching for extra, listed below are a couple of choices:
Trending Merchandise
