Branded podcasts are liked by audiences

• First look: Branded podcasts work – listeners like the brand more after listening to a branded podcast – shows that both keep their attention and that they would recommend to others. That’s the finding of the new 2025 Benchmark Report on Branded Podcasts released today by Signal Hill Insights. The analysis, primarily based on survey responses from greater than 15,000 podcast listeners, offers plenty of robust the explanation why manufacturers must be investing extra in podcasts.

• First look: SiriusXM has simply introduced that it’s to increase its SiriusXM Podcasts+ premium subscription to Spotify, YouTube Music, and different podcast apps through SupportingCast. “This enlargement brings SiriusXM Podcasts+ advantages – together with ad-free listening to new episodes, unique bonus content material, and early entry to new episodes of fashionable reveals – to all main podcast platforms.” (You can even subscribe directly with Apple Podcasts).

• For those who’re a Podcast Academy member, now you can vote in your favourites in The Ambies. Log into the member portal and go to “The Ambies!” tab for log in credentials. The full list of nominees was printed earlier this week.

Ideas and tips – with Pod Predictor by Coleman Insights

Podcast Information – with Memberful