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BBC rules out UK ads in podcasts

BBC Broadcasting House in London, and a boring man wearing a boring suit holding a boring briefcase
James Cridland

  • After criticism from the UK podcast trade, the BBC has said it won’t press ahead with ads in podcasts in the UK, saying that it has “determined to rule out inserting adverts round BBC licence-fee funded programmes on third-party podcast platforms within the UK.” The announcement is anticipated to be confirmed within the BBC Annual Plan subsequent week. Impartial podcasters had known as the concept “disastrous”.

    • The BBC will nonetheless take some promoting in UK podcasts although; Podnews reported final week on a new BBC podcast which can include adverts contained in the UK, however shouldn’t be produced by the general public service. The BBC is funded by promoting exterior the UK.

  • Unique: Frequency Ads has launched a new Premium Publisher Network for host-read ads. Partnering with DAX US, the service goals to make host-read adverts as simple to purchase as programmatic adverts.

  • Fashionable podcast app Pocket Casts is rolling out “sensible folders” subsequent week, which mechanically teams reveals collectively. You’ll see them in beta variations of the app now.

    • “Fashionable podcast app”? Discover out fairly how in style Pocket Casts is – subsequent week, within the Podnews Report Card; Apr 2 9.00am on the Keynote Stage at Evolutions.

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Podcast knowledge for Mar 28

#1 in Apple Podcasts
US flag Good Hang with Amy Poehler (The Ringer)
CA flag The Mel Robbins Podcast (Mel Robbins)

#1 in Spotify
US flag Good Hang with Amy Poehler (The Ringer)
CA flag Good Hang with Amy Poehler (The Ringer)

During the last week, 197,788 podcasts printed at the least one new episode (down 2.1%). source

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