BBC rules out UK ads in podcasts

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After criticism from the UK podcast trade, the BBC has said it won’t press ahead with ads in podcasts in the UK, saying that it has “determined to rule out inserting adverts round BBC licence-fee funded programmes on third-party podcast platforms within the UK.” The announcement is anticipated to be confirmed within the BBC Annual Plan subsequent week. Impartial podcasters had known as the concept “disastrous”.
- The BBC will nonetheless take some promoting in UK podcasts although; Podnews reported final week on a new BBC podcast which can include adverts contained in the UK, however shouldn’t be produced by the general public service. The BBC is funded by promoting exterior the UK.

Unique: Frequency Ads has launched a new Premium Publisher Network for host-read ads. Partnering with DAX US, the service goals to make host-read adverts as simple to purchase as programmatic adverts.

Fashionable podcast app Pocket Casts is rolling out “sensible folders” subsequent week, which mechanically teams reveals collectively. You’ll see them in beta variations of the app now.
- “Fashionable podcast app”? Discover out fairly how in style Pocket Casts is – subsequent week, within the Podnews Report Card; Apr 2 9.00am on the Keynote Stage at Evolutions.

In Portugal, Pod_Scope is a measurement service of podcasts within the nation. It was unveiled on Mar 18, and has published a ranker for each January and February. (The ranker measures 4 or 5 full weeks, somewhat than calendar months). The #1 podcast is extraordinarily disagreeable (actually) – Extremamente Desagradável is produced by industrial radio broadcaster Renascença.
- Pod_Scope calculates downloads through server logs utilizing guidelines from an outdated model of the IAB Podcast Tips. It measures taking part publishers solely, hosted on both Triton Digital’s Omny Studio, or Bauer Media’s Podplay. The general public broadcaster RTP is without doubt one of the publishers that’s not collaborating.

Magellan AI has published February’s top podcast advertisers. Of the highest 15 corporations, solely 4 elevated their spend; February is a shorter month, which can be a part of the explanation.

Simplecast and RedCircle announced a partnership earlier in the year for optimised advert insertion, claiming 21% improved advert supply over conventional VAST integrations. It means podcasters internet hosting with Simplecast Skilled can now discover advertisers by RedCircle with out switching internet hosting platforms. You’ll be able to join the OpenRAP waitlist here.

Ought to extra podcasts go reside? Dave Jones explains the benefits of live podcasting, and technical methods to realize it.

Libsyn has signed an advertising and hosting partnership for the 10% Happier with Dan Harris podcast. The present was with Wondery.

Four big NBA players have been signed by sports podcast network Blue Wire. Dwight Howard, D’Angelo Russell, Penny Hardaway, and Victor Oladipo are all migrating their unbiased podcasts to Blue Wire’s platform.

A US promoting self-regulator has warned a couple of failure of some social media influencers to properly disclose the commercial relationship with their advertisers. The identical FTC guidelines apply in podcasting, too.

The size of the global ad market has been downgraded by $20bn by WARC after commerce tariffs and additional uncertainty. The media knowledge firm had recommended that audio would develop by 2.1%; however now means that audio promoting might only grow by 0.4%.

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