SoundStack, the impartial audio-as-a-service (AaaS) firm, announced a partnership with Barometer, the one impartial model suitability and contextual concentrating on answer for podcast promoting.
The settlement permits buy-side companions to leverage curated “provide packs” in SoundStack Market, guaranteeing their advertisers purchase exhibits which are most related to them, and hook up with thousands and thousands of their most desired shoppers.
The partnership comes as the 2 corporations plan for his or her panel at Podcast Motion this August, “Taking part in Nicely Collectively: The Way forward for Direct Gross sales with Built-in Programmatic,” which will probably be moderated by Flightpath CEO Sean Howard.
“We’re proud to supply clear provide knowledge that helps knowledge that helps make SoundStack Market an much more strong audio advert alternate,” mentioned Tamara Zubatiy, CEO and Co-Founding father of Barometer. “Extra data-driven choices for demand companions and their advertisers to precisely goal the forms of podcast content material they want means higher return on their funding in audio. That makes the market more healthy for everybody.”
Barometer knowledge categorizes podcasts on the present and episode degree. The info permits SoundStack to create contextual segments and make them out there to buy-side companions for concentrating on primarily based on variables like host gender, content material class, style, key phrases, subject sentiment, and model security.
Greater than 14,000 writer companions present over six billion month-to-month, world audio advert alternatives for consumers in SoundStack Market. Unbiased and tech-agnostic, {the marketplace} facilitates barrier-free advert buying and selling that generates higher outcomes for all individuals — demand companions, tech platforms, audio publishers, and extra.
“As the biggest impartial audio market, it’s essential that SoundStack present our demand companions with the biggest choice of curated and focused podcasts,” mentioned Mike Reznick, SoundStack’s chief working officer. “This ensures that advert campaigns, together with attain extension campaigns, ship and carry out for advertisers in our market, and supply strong monetization for our writer companions.”
SoundStack’s participation in MOSAIC, an initiative spearheaded by Barometer and the Alive Podcast Community that’s working to attach advertisers with extra various podcasts, is likely one of the first manifestations of this partnership. As SoundStack Market stock is categorized with Barometer knowledge, 1000’s of various podcasters will be capable to earn extra advert income.
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