Audacy is strengthening its addressable viewers and determine capabilities via a collaboration with Experian, a worldwide information and know-how firm.
Audacy will leverage Experian’s digital id graph to realize a extra complete view of listeners’ digital identifiers, in the end enhancing the listening expertise for its digital viewers throughout the Audacy app and web site. By higher understanding its shoppers and their preferences, Audacy plans to ship extra related content material and provide extra exact promoting options, enabling advertisers to succeed in particular objectives with better accuracy.
Moreover, Audacy will combine Experian’s Audiences into its platform. It will enable advertisers to construct and attain goal audiences in real-time utilizing correct listener insights akin to demographics, purchasing behaviors and pursuits. This integration will result in extra personalised and related promoting experiences, offering advertisers with the next return on funding.
“As we proceed the re-imagination of Audacy, our investments in our digital audio product suite are important,” mentioned Brian Benedik, Chief Income Officer, Audacy. “The creation of an Experian-powered Audacy id graph is a crucial step within the course of and permits us to create extra worth for each advertising companions and our listeners.”
“We’re collaborating with Audacy due to their revolutionary imaginative and prescient for the way forward for audio,” mentioned Chris Feo, Chief Enterprise Officer, Experian. “Traditionally, audio promoting lacked exact concentrating on capabilities, making it difficult for advertisers to succeed in particular audiences. By integrating our digital id graph and syndicated audiences with Audacy’s platform, we’re remodeling how advertisers join with listeners. This collaboration allows more practical viewers concentrating on and delivers personalised, impactful audio experiences throughout all channels.”
