Podcast advert spend elevated by 22% year-on-year, however the amount of ads in podcasts has increased by 20%, in accordance with Magellan AI, which has revealed its Podcast Promoting Benchmarks Report for Q2 2024. The typical advert load was 7.19% in Q2/24, up from 5.97% in Q2/23; which means that for a typical hour-long present, 4.3 minutes are promoting.
That’s nonetheless fairly lower than radio. Fox and Andy within the morning on Audacy’s WCBS-FM New York yesterday morning was 24.1% adverts (29 minutes between 7am-9am). Even NPR’s Morning Version, as aired on WBEZ Chicago, is 7.3% promoting/underwriting. And, in Sydney Australia, 2GB’s breakfast present is 27.1% promoting.
“Freemium” works – 47.4% extra individuals signed up for a fundamental plan when it was free, vs simply $1, says analysis from the College of Passau and Arizona State College, highlighted in a posting by Ariyh.
The New Media Show this week has Dan Franks from Podcast Motion as a visitor, discussing the upcoming occasion in Washington DC.
Supercool is a brand new local weather podcast which focuses on options that lower carbon whereas enhancing individuals’s lives and strengthening communities. It’s hosted by writer and environmental entrepreneur Josh Dorfman; the primary visitor is Alan Eber, who led the primary 100% native and renewable energy-powered healthcare system (saving $5mn on power prices).
Why Wars Happened is new – specializing in the intricate political backgrounds behind historical past’s most vital wars. It’s researched, written, recorded, edited and produced by Emily Ross; on YouTube in addition to podcast apps.
