Alejandra Santamaria, who most just lately served as interim President, Basic Supervisor, and VP, Director of gross sales for Univision Los Angeles, has been selected as new President and Chief Government Officer of Southern California Public Radio (SCPR) by the Board of Trustees.
Santamaria will be a part of SCPR and LAist in July and succeeds CEO Herb Scannell, who just lately retired from the function.
SCPR operates Los Angeles’ award-winning multi-platform native journalism chief LAist, which incorporates LAist 89.3, LAist.com and the podcast arm, LAist Studios. The group additionally has discovered success creating community-facing experiential occasions.
Born and raised in Los Angeles, Santamaria brings a deep data of the native media panorama and a robust monitor document of main income producing initiatives throughout a number of information platforms together with tv, radio and digital properties.
“Los Angeles is my dwelling and I’m thrilled to steer one of many premier mission pushed organizations serving my group. My profession has been aligned with a media group that has meant quite a bit to me due to their mission to empower, educate, and inform Latinos like my family,” stated Santamaria.
“I’m able to carry this expertise and keenness to LAist. The reporting is doing a number of the finest on the planet. Now, it’s our job to shine a brighter gentle on nice reporting and proceed to be a useful resource for Angelenos.”
Added Drew Murphy, SCPR Board Chair, “Alex is the chief LAist wants at present and for the longer term. Public radio stays a significant, necessary a part of the Los Angeles media ecosystem and we’re assured that her expertise and expertise is right to shepherd us ahead, serving to us to ship on our mission, whereas remaining financially sound, with a purpose to proceed our function as an important useful resource for our group.”
In her function at Univision, Santamaria ran gross sales and operations for Univision’s flagship native tv station KMEX, UniMas KFTR, KLIVE-FM, KSCA-FM, KRCD/V-FM and KTNQ-AM radio stations and a collection of digital properties within the Los Angeles market.
Santamaria has three a long time of expertise within the media trade. She additionally served because the President and Basic Supervisor of Univision Arizona the place she led all stations operations, and gross sales initiatives and digital advertising and marketing options for the businesses native TV, radio and digital properties primarily based in Phoenix for your entire state of Arizona.
Santamaria is the founding member of Univision’s Ladies’s Management Council (WLC), an worker useful resource group designed to arrange the subsequent technology of ladies leaders. She was additionally a part of the group’s steering committee.
She most just lately served on the boars of the Los Angeles Chamber of Commerce and the L.A. County Financial Improvement Company. Earlier boards she served on embrace the Arizona-Mexico Fee, Arizona Broadcasters Affiliation and the Arizona Hispanic Chamber of Commerce.
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