AdWizz and Nielsen introduced the renewal and extension of an settlement to offer knowledge activation and viewers focusing on capabilities inside AdsWizz’s full-stack audio promoting expertise providing.
The combination permits AdWizz publishers and advertisers to leverage Nielsen Advertising Cloud and different third social gathering datasets for higher viewers focusing on throughout verticals. From media house owners and advertisers to stock resellers and company consumers, the prolonged settlement is part of AdsWizz’s mission to help its buyer’s wants within the digital audio ecosystem.
AdsWizz clients can now leverage viewers segments from Neilson Advertising Cloud datasets, together with on-line and offline exercise, clients surveys and panels, buy historical past, and multi-media consumption, to higher inform their marketing campaign focusing on.
This knowledge is predicted to strengthen AdsWizz’s cross-platform viewers providing round particular verticals, together with Political (L2), CPG and Retail (Neilson Purchaser Insights, Nielsen CPG), B2B, and Private Finance (Dun & Bradstreet, Bombora), in addition to total perception activation (Claritas), along with AdWizz’s current contextual-based focusing on through Predictive Audiences.
“We’re excited that AdsWiz, a world chief in digital audio monetization, is using our Advertising Cloud companies,” mentioned Kristen Cummings, Normal Supervisor, Nielsen Advertising Cloud. “Nielsen is dedicated to innovation throughout the promoting business as we leverage proprietary expertise and our distinctive knowledge units to offer international attain and constant accuracy.”
“Advertisers and consumers in audio wish to harness extra knowledge at scale for deeper and more practical focusing on options,” mentioned Jason Bauer, VP, Viewers Knowledge Operations at AdsWizz.
“This continued settlement will permit clients to request and make the most of third social gathering knowledge together with their proprietary knowledge to satisfy their viewers focusing on technique. Advertisers can activate audio messaging towards exact behaviors and have interaction with current shoppers and goal potential new ones to maximise their return on advert spend. That is simply the most recent in our continued efforts to offer international help for viewers activation and focusing on the audio house.”
This association will permit AdWizz to help multi-signal activations serving to advertisers maximize their marketing campaign attain and monetization in audio.
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