Hearst UK has partnered with the UK’s main unbiased podcast internet hosting platform Adelicious in a deal that can see each its present slate of reveals, and future launches, monetized by way of the platform.
Publishing powerhouse Hearst UK is house to among the best-loved and trusted media manufacturers. It’s podcasting providing convey the identical success to audio, with high-quality and entertaining content material that listeners love. The collaboration with Adelicious will initially centered on on the Runner’s World UK and greatest’s Immediately Single podcast, with extra at the moment within the starting stage.
Runner’s World UK podcast: A staple since February 2018, this weekly podcast enjoys a loyal viewers of working fans. Hosted by Runner’s World UK editors Rick Pearson and Ben Hobson, the present presents an attractive combine of reports, suggestions and interviews with notable figures in working. Earlier friends embody actor Stephen Mangan, marathon legend Paula Radcliffe, and path working icon Kilian Jornet.
Finest’s Immediately Single: Introduced by Tim Vincent and Editor-in-Chief of greatest journal, Siobhan Wykes, this weekly podcast explores the way it feels to be abruptly single — but once more. They chat with their movie star mates about their relationship disasters, share hilarious and heartfelt tales, and supply skilled recommendation on discovering “the one” on this entertaining information to navigating single hood.
Adelicious will characterize Hearst UK’s podcasts commercially, connecting their podcast content material with advertisers and supporting the monetisation and development of Hearst UK’s podcast portfolio.
Craig Eastwood, Industrial Operations Director at Adelicious, stated: “Hearst’s UK roster of iconic manufacturers has set the usual for high quality journalism and journalism and storytelling for many years and their podcast providing isn’t any exception. From the inspiring conversations on Runner’s World to the whitty and relatable insights of greatest’s Immediately Single, this reveals current distinctive alternatives for advertisers to achieve passionate and devoted audiences. We’re proud to convey Hearst UK’s podcasts into the Adelicious community and sit up for working with them on each these reveals and a few thrilling new launches coming quickly.”
Anna Bickerton, Platform Partnerships Lead at Coronary heart UK stated: “Our intention is to ship world-class audio content material that engages, evokes, and entertains our audiences. Working with Adelicious permits us to scale up our ambitions for these podcasts, taping into their industry-leading experience to each unlock and maximize business alternatives and ship even better worth to our listeners.”
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