Lock It In, the podcast manufacturing firm based by Absolute Radio’s Andy Bush, has partnered with the UK’s main unbiased podcast community Adelicious to carry comedy, historical past, and leisure podcast portfolio, and any new future reveals, to the community.
This consists of quiz podcast Guestimators – described as ‘Household Fortunes meets Solely Join; Scarred For Life, the TV and movie podcast the place celebrities confess three terrifying gadgets or occasions from their childhood; DEADPOD, a comedy/historical past crossover that breaks taboos round loss of life; and the A to Z collection of podcasts documenting essentially the most important cultural moments of the Eighties and Nineteen Nineties in alphabetical order.
Adelicious will work with Lock It In on viewers development methods and commercialization, enabling development for each present reveals and future productions in its portfolio.
This yr, Adelicious welcomed Sh**ged. Married. Irritated. – one of many UK’s most cherished podcasts — to its community, in addition to the total podcast portfolio with Quick, the house to most of the UK’s favorite client manufacturers. It additionally partnered with publishing Hearst UK to monetise its present slate of reveals and future launches.
Craig Eastwood, Business Operations Director for Adelicious, stated: “Lock it in are nonetheless pretty new, however they’re already stepping up and making their mark, creating the form of audiences and types that get individuals speaking. Their entertaining, culturally tuned strategy is precisely what audiences and types are searching for, and we’re actually happy to be working with them at Adelicious as they construct towards a vivid future.”
Andy Bush, Co-Founding father of Lock It In, added: “We had been actively searching for a brand new accomplice to assist take our podcast portfolio to the following degree, and everybody we spoke to within the podcast world pointed us within the path of Adelicious. The status they’ve in-built such a brief time frame is outstanding and we are able to’t wait to see what we are able to ship collectively.”
Lock It In was based in 2024 by Bush, the voice of Someday for two.2m weekly listeners, Will Nichols (former VP, Content material Improvement at Common Music) and Matt Cutter, the sports activities journalist behind breakthrough podcast documentary The Pirates vs the Premier League.
It focuses on podcasts which are impressed by the nuances of British tradition, and works with platforms, expertise and types on the whole lot from ideas and content material technique by way of manufacturing, monetization, and promotion. For extra info, go to www.lockitin.studio.
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