Advert Outcomes Media (ARM), a number one audio and podcast media company working with manufacturers like Molson Coors, BetterHelp, ZipRecruiter and LiquidDeath, is expanding its management staff with the rent of Craig Stein as SVP of Media Planning, efficient instantly.
Primarily based in New York, Stein will develop ARM’s management in working with audio creators, whereas supporting shoppers throughout full-funnel audio technique, media planning and shopping for, efficiency, and measurement because the house continues to develop and appeal to promoting spend.
Stein joins ARM with over 20 years of expertise at each impartial companies and world networks, with experience in full-funnel, omnichannel media technique and activation for manufacturers like Google, Airbnb, American Categorical and Unilever.
For the previous 4 years, he led media pitches, audits and transformational tasks at consultancy R3, working with shoppers together with Nike, LEGO and Molson Coors. Beforehand, he held positions at Wavemaker, Essence, The Media Kitchen, Mindshare, and OMD Worldwide, working with manufacturers throughout expertise, monetary providers, pharmaceutical & healthcare, journey & hospitality, telecommunication, alcohol & spirits, and client packaged items.
“Because the media panorama turns into more and more fragmented and personalised, ARM has emerged as a pacesetter in harnessing the ability and influence of audio and creator advertising and marketing,” stated Stein. “The muse ARM has constructed on this house just isn’t solely spectacular, it’s distinct — and that’s what excites me a lot in regards to the alternative forward and for our staff to proceed to guide within the audio creator financial system.”
Stein joins ARM’s management staff, reporting on to CEO Jordan Fox.
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