Bonus content material is usually a enjoyable method to interact and reward your loyal podcast viewers, both publicly, by means of an opt-in, or solely in a premium subscription. Listed below are some issues you would strive making.
1. Bloopers
All of us mess up. Typically, our disasters will be hilarious!
As a substitute of solely chopping out your errors, take into account setting them apart for a blooper reel. With some good enhancing, and even a little bit enjoyable music, easy errors can turn out to be hilarious outtakes that your viewers will need to listen to.
The way you edit these bloopers could make them humorous or boring. I usually recommend tighter edits. Take a look at different blooper reels from motion pictures and reveals for some concepts.
2. Behind-the-scenes
While you’ve developed a very good relationship together with your viewers, they generally need to see how you make the magic. Your behind-the-scenes content material may very well be an unedited video model of your podcast recording session (live-streamed or recorded), or your may present your viewers your course of as in the event that they have been within the room asking you, “How do you make the podcast?”
Like with bloopers, good enhancing could make this type of content material way more participating. For instance, if it’s important to go to a retailer to purchase one thing on your podcast, report the entire journey however edit it right down to solely the fascinating bits.
3. Sneak peeks
Sneak peeks come earlier than the content material you may be publishing. It isn’t fairly a trailer, but it surely is a method to construct anticipation for what’s coming.
You could possibly make behind-the-scenes sneak peeks, or just inform your viewers a little bit of what is coming.
For instance, a podcast about private funds may provide a sneak peek like this.
This subsequent episode may change your life! I talked to Jane Smith and she or he advised me a few free money-saving app she makes use of. And after I tried it myself, I used to be blown away by how straightforward it was and how successfully it helps me get monetary savings. Simply within the few days I have been making an attempt it, I’ve already saved $100 I’d have by no means considered earlier than! So ensure you take heed to this subsequent episode and inform me what sort of outcomes you get from making an attempt Jane’s methodology!
This may work solely when you will have an extended lead time earlier than your episode publishes. However even with out lead time, you can provide your viewers a peek at what you are planning to do, or one thing you simply found that you’re going to discuss in a future episode.
4. Prolonged editions
Bear in mind The Lord of the Rings and it is prolonged version? After which its director’s lower? After which its prolonged director’s lower? After which the prolonged prolonged prolonged uncut director’s prolonged lower?
Followers purchased these and there are many advocates who will insist everybody ought to watch solely the prolonged editions.
You could possibly do the identical factor with bonus content material on your podcast!
When you may edit one thing right down to make your podcast episode movement higher, a few of what you edited out may nonetheless be useful content material, simply not a very good match for the printed episode. Or you would save particular elements of content material for the prolonged editions or bonus content material.
That Story Present and The Babylon Bee Podcast do that effectively, saving some bonus tales or bonus dialog for the prolonged editions which might be obtainable solely to premium subscribers.
5. Viewers engagement
Interacting together with your viewers will be probably the most enjoyable elements of podcasting! I do not recommend locking all interactions behind a paywall, however you would take into account producing a few of it into one thing your broader viewers may get pleasure from.
For instance:
- Questions and solutions or “ask me anythings”
- Chats with viewers members
- Studying and responding to suggestions
- Making an attempt recommendations out of your viewers
Much like how studying opinions of your podcast (collected by My Podcast Reviews!) helps you get extra opinions, sharing viewers engagement will additional interact your viewers. Plus, this helps flip these featured viewers members into super-fans!
6. Fast content material
Even when podcast episodes are hours lengthy, there are in all probability numerous bits you would share in fast codecs (not merely excerpts). This may very well be a selfie-style video, a brief e mail, or different messages.
For instance, I have a weekly email newsletter that shares a number of podcasting suggestions. A lot of it’s content material I’ve already shared elsewhere, however I hold my emails very quick. Plus, folks may learn my emails months or years separated from after I talked about the identical content material (however differently) in my podcast.
Your fast content material can standalone behind your premium subscription, or it may enable you to promote your current episodes to the general public.
7. Downloadable assets
With some brainstorming, you may in all probability consider a number of issues you would provide as bonus downloads on your podcast—perhaps even for each episode!
These will be useful on your premium subscribers, however in addition they work very well as presents for folks to affix your e mail checklist. (These are sometimes referred to as “opt-in incentives” or “lead magnets.”)
For instance, listed below are some previous episode-specific downloadable assets I’ve supplied for becoming a member of my e mail checklist.
These free downloads have been enormous for constructing my e mail checklist!
Brainstorm some concepts and take a look at them your self. It may very well be something! Even an AI-generated wallpaper that by some means represents your complete podcast and even a person episode may very well be attractive sufficient to draw your viewers!
8. Group
Lastly, always remember the worth of relationships! The bonus “content material” you provide may merely be connecting with you and different viewers members in actual time by means of a web based group. You could possibly create that on Fb, Slack, Discord, or anything you and your viewers would use.
For instance, I’ve not too long ago bought and accomplished a number of programming programs to assist me as I construct My Podcast Reviews v2 to launch in summer season 2023. All of those programs additionally included entry to non-public Discord servers, typically with some course-specific entry. So when I’ve questions on one thing associated to a type of programs, I can ask in the neighborhood and I’d get the reply I would like from the instructor himself, and even from fellow members. In a single group, a fellow member made a browser extension that mounted two frustrations many people have been having with the learning-management system internet hosting the programs. I’d have by no means seen and benefited from that with out being a part of the group. And that is a beautiful bonus!
What bonuses have you ever tried on your podcast?
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Disclosure
This publish could include hyperlinks to services or products with which I’ve an affiliate relationship. I’ll obtain compensation out of your actions by means of such hyperlinks. Nevertheless, I do not let that corrupt my perspective and I do not suggest solely associates.
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