There is no such thing as a scarcity of potential earnings streams to your podcast. However somewhat than telling you all of the belongings you might attempt, how about some real-world case research from ten profitable unbiased podcasters?
Our latest survey prompt that only 1 in 4 indies monetize their content, regardless of the vast majority of them wanting to construct some earnings streams.
So, on this episode of Podcraft, we’re going to dig into the monetization strategies and methods which have truly labored for our IndiePod Legends, in addition to the numerous that haven’t!
The intention right here is to indicate that whereas some income streams are a very good match for some, they don’t work so nicely for others. We’ll additionally reply questions like:
- WHEN must you attempt to monetize?
- What are some nice on-ramps for smaller podcasts?
- Can monetizing your content material hamper your creativity?
Meet Our Indiepod Legends
“Download numbers don’t matter when it comes to trying to sell ad space. There’s that podcast industry standard of, like, you have to have 10,000 downloads to even think about getting partnerships. Well, we dispelled that myth pretty quickly, and I think more people are catching on to it.”
“I’ve been going all of the years on Patreon, and I’ve by no means cashed the cash in. I assumed it was going into my checking account, however as a result of it’s solely small quantities, I didn’t actually preserve monitor of it. After which a few weeks in the past, Patreon wrote to me saying I’d bought $2,000 stacked up within the account, and I assumed Christmas had come early.”
“It’s very uncommon that I attain out to somebody and say, hello, that is what I do, and I would like you to spend cash on my podcast. It’s a little bit bit extra natural. It’s extra about relationship constructing.”
“Be affected person. Don’t stop your day job. Wait. Give worth till you possibly can’t give any extra. Then ask. As a result of if you try this, the sum of money, the quantity of those that wish to present worth again to you is a lot exponentially larger. And so simply be affected person.”
“…and he or she had despatched over a bundle of candles as a result of I’d been spending cash along with her. So I made her the sponsor, and so she ended up working with me. She gave me a very nice promo code for listeners, so after they purchase from her they’ll get 20% off their candles. And so I really feel like that’s most likely a route that I would like to go.”
“I take a look at it as monetization will come, as a result of I’m constructing a following. I’m now within the place the place my host permits me to hold advertisements on my podcast, which actually simply sort of lowers my internet hosting invoice every month. So I don’t get a lot monetization that method, but it surely’ll come. Little issues are beginning to occur.”
“It’s not that I needed to place all my eggs within the Patreon basket, but it surely’s actually that I’ve not discovered something higher than Patreon. I’m fantastic to stick with it. In idea, I’d like to have a number of income streams alongside these subscription strains, but it surely simply hasn’t occurred.”
“However thus far, manufacturers have come to me and mentioned, hey, we’ve this product, we’d like to get it in entrance of latest individuals, can we sponsor your podcast? And in order that’s often how the dialog has gone thus far. I’m very aware of it, although, as a result of I don’t significantly take pleasure in, like listening to advertisements, and I particularly don’t benefit from the exhibits which have a ton of advertisements. I would like it to be helpful for my sponsors, so preserve them very, very minimal. And in order that has labored nicely for me previously. It actually simply covers the price of producing the present.”
“It’s been attention-grabbing to be approached by companies who simply wish to discover producing new forms of content material. And it isn’t nearly social media. Individuals are beginning to notice that social media strikes so shortly and algorithms are so risky and temperamental that investing effort and time into extra in depth and top quality content material is one thing they actually wish to do. And podcasts, I feel, are simply on the cusp of being that medium that gives that as a advertising and marketing message, which is basically, actually thrilling.”
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