The latest report, Sports activities Audio Report: Feminine followers with Edison Analysis, SiriusXM Media, and GroupM explores the distinctive audio listening habits of U.S. feminine sports activities followers and reveals how they work together with sports activities past the sector.
Sports activities audio performs an inside half in feminine sports activities fandom — 57% of feminine sports activities followers “regularly” or “sometimes” listened to sports activities audio content material within the final 12 months.
Findings had been introduced in a webinar by Salma Aly, Supervisor of Analysis at Edison Analysis and Sophie Anderson, Affiliate Director, Podcast Gross sales Advertising and marketing at SiriusXM Media.
High findings amongst ladies sports activities followers embody:
* The vast majority of females are sports activities followers: 57% of the U.S. feminine inhabitants age 13+ contemplate themselves to be sports activities followers; an estimated 83 million People.
- Feminine followers use sports activities to maintain their household ties robust: 70% of girls sports activities followers agree that sports activities brings their household nearer collectively in comparison with 66% of male sports activities followers.
- Feminine followers leverage sports activities for social connections: 58% of feminine sports activities followers socialize with different individuals whereas watching or listening to sports activities content material.
- Male sports activities followers usually tend to have cried due to the result of a sporting occasion than feminine sports activities followers: 25% of male sports activities followers say sure, they’ve cried and 20% of feminine sports activities followers say sure, they’ve cried.
- Women and men rally behind ladies’s sports activities: 32% of male sports activities followers are following extra ladies’s sports activities or athletes greater than they had been 5 years in the past; 26% of feminine sports activities followers are following ladies’s sports activities or athletes extra in comparison with 5 years in the past.
High findings amongst ladies who hearken to sports activities audio:
- Feminine followers dedicate important time to sports activities audio content material: 33% of feminine sports activities followers listened to sports activities audio content material within the final week; 37% of feminine sports activities audio listeners spent 5+ hours listening to sports activities audio within the final week.
- Feminine sports activities audio listeners are extra possible than male sports activities listeners to hearken to sports activities audio with others: 80% of feminine sports activities audio listeners ever hearken to sports activities audio with different individuals in comparison with 73% of male sports activities audio listeners.
- Feminine sports activities audio listeners are turning to podcasts to hunt new views: 59% of feminine sports activities listeners and 67% of feminine sports activities podcast listeners say sure that they eat sports activities audio to listen to distinctive views on sports activities subjects not coated in different media.
- There is a chance with feminine sports activities audio listeners as they lack all kinds of content material: 35% of feminine sports activities audio listeners agree that there aren’t sufficient sports activities audio applications that give completely different views; 34% agree that there aren’t sufficient audio applications that cowl the sports activities they comply with
Aly stated, “Like our former first girl Abigail Adams as soon as wrote, ‘Keep in mind the women.’ That is one thing that we nonetheless want to remember, particularly after we are creating sports activities podcasts. We all know ladies actually love sports activities so having extra selection and illustration for girls sports activities is a should for the trade.”
About The Research
The Sports activities Audio Report: Feminine Followers was primarily based off a web-based examine of over 3,500 U.S. people age 13+ who self-identify as sports activities followers (a 4 or greater on a 10-point scale) and 1,502 of these sports activities followers who self-identify as feminine.
Followers are outlined as somebody who self-reports a 4 or greater on a 10-point scale the place 1 means “not a fan in any respect” and 10 means a “tremendous fan”. Sports activities listeners are outlined in Edison Analysis’s Share of Ear as consuming sports activities audio content material on their diary day.
