Your podcast episodes do not must “expire” as soon as the subsequent episode is launched. With some technique, you need to use your outdated episodes to proceed rising and interesting your viewers!
Why hassle sharing outdated episodes?
Earlier than I get into the 6 concepts to reshare outdated episodes, I feel it is advisable contemplate why it’s best to even do that. I counsel the next two causes are an important:
- To share high quality content material individuals may need missed however can nonetheless get pleasure from or discover profit
- To draw a brand new viewers by content material that pursuits them
1. Make timeless content material
Though facets of the world are continuously altering, many concepts are timeless or practically so. For it to even make sense to advertise outdated episodes, these episodes must nonetheless be related at the moment.
So attempt to make episodes that could possibly be loved and appreciated every time they’re heard or watched. Even for those who host a current-events podcast, you may often break from the format to share one thing extra timeless. Take a look at what Erica Mandy does with The NewsWorthy. Every episode is often round 10 minutes. Her weekday episodes cowl the most recent information and thus in all probability will not be very related after even simply a few days. However then she additionally publishes “Particular Version” episodes on Saturdays with extra in-depth info that’s typically timeless. For instance, these latest episodes have coated methods to discuss politics with family members, how social media warps actuality, the worth of school at the moment, and what science says about espresso. Every of those could be impressed by present occasions (similar to latest research, elections, and different information), however the core of the dialog may typically apply weeks, months, and even years from now.
It comes all the way down to this: timeless content material can be related for a very long time and may thus be promoted at virtually any time.
A helpful method to make timeless content material is to brainstorm episode ideas lengthy earlier than you report them. The extra deliberate and fewer reactionary your podcast content material is, the extra probably it’s to be timeless.
2. Repost on social networks
Everytime you publish a brand new episode, I like to recommend writing about 10 completely different messages to advertise that episode. These could possibly be intriguing excerpts, components of the define, suggestions or inspirations, and extra.
Go forward and use all these messages within the first week you publish a brand new episode, after which save one of the best messages for a group you’ll be able to pull from once more later to advertise these episodes after a short while.
You can even automate this with instruments like SocialJukebox, Meet Edgar, and extra.
Simply take into account the lifetime of a publish on every community. Twitter posts, for instance, have a really brief life and sometimes will not be seen by all of your followers. However YouTube, Fb, TikTok, or Instagram posts usually tend to be seen for days after you’ve got posted.
When you do automate this, be sure you revisit your checklist at the very least every year to make sure every part continues to be related. For instance, I ended selling Appendipity themes for WordPress some time again as a result of the corporate disappeared. Now, I promote SecondLine Themes (and here’s my episode about why I love SecondLine Themes so much). If that firm ever closed, too, I would wish to make sure I wasn’t nonetheless selling them, both.
3. Reference outdated episodes in new content material
Keep aware of your content material in order that everytime you create new episodes, articles, posts, movies, or emails, you’ll be able to simply level again to older content material when it is related. Identical to I did beneath level #1 after I referenced my outdated episode about brainstorming future episode topics.
This doesn’t suggest each new episode should promote outdated episodes, however attempt to at all times search for these alternatives.
And for those who do not already use memorable “/key phrase” pleasant URLs for outdated episodes, merely level your viewers to your present episode’s notes for the hyperlinks again to outdated episodes. This helps reinforce one name to motion (visiting this episode’s notes) as a substitute of a number of calls to motion (one for every outdated episode you reference).
Link Whisper is a helpful WordPress plugin that may enable you extra rapidly discover and hyperlink to your older content material.
4. Embody episodes in an electronic mail automation sequence
I am an enormous fan of automation! And top-of-the-line methods to do this on-line is with an electronic mail automation sequence. I like to recommend MailChimp or ActiveCampaign for this (however ConvertKit and Aweber are good, too).
When you have an email newsletter list, contemplate writing a sequence of messages the place a few of them (or possibly even each considered one of them) promote a timeless earlier episode.
This does not must be a day by day or weekly electronic mail sequence, both. It could possibly be an automation that promotes an outdated episode solely as soon as a month and even each couple of months.
And do not forget your welcome electronic mail, both! Together with thanking your viewers for subscribing, you may share a brief checklist of your high episodes—whether or not by reputation, by what you discuss probably the most, or by what episodes lay a basis for what your podcast teaches.
Like with #2, be sure you revisit your sequence every year or so to make sure any outdated hyperlinks are nonetheless related.
5. Share related episodes in feedback
If you’re energetic in social media round your area of interest, search for alternatives the place you’ll be able to reply another person’s questions after which embody a hyperlink to a related outdated episode for extra particulars. However be sure you observe any relevant guidelines! For instance, I’ve seen some teams name this “self-promotion” and strictly forbid it, no matter relevance. Whereas different teams disallow posts that “promote” your episodes, however they mean you can share an episode when it is related in a reply.
A great way to each observe the principles and be extra useful with out seeming spammy is to at all times present the wanted info first. For instance, do not merely say, “I talked about that on this episode …” and hyperlink to your episode. As an alternative, give a full reply after which add the hyperlink to your episode if the episode offers additional info you could not slot in your reply. In different phrases, if the episode says the identical factor in the identical depth as your remark, then the episode does not present any additional worth to the reader, and thus should not be shared.
That is the place issues get meta! This very episode was impressed by a question by “Productfellow” in the Podcasting subreddit, and I’ve shared this episode along with my answer as an comment on that same post.
6. Reshare episodes when well timed
Even for those who create episodes which can be time-sensitive, search for alternatives once they could be related once more. A simple instance is any form of holiday-related episode that could be related once more each time that vacation happens (for instance, “It is Christmas once more! Here is our gift-giving information that will help you store!”). Otherwise you may need an outdated interview that you may spotlight when your visitor has been noteworthy once more (for instance, “Hearken to our interview with … earlier than they grew to become the celeb you see at the moment!”).
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Disclosure
This publish might include hyperlinks to services or products with which I’ve an affiliate relationship. I could obtain compensation out of your actions by such hyperlinks. Nevertheless, I do not let that corrupt my perspective and I do not advocate solely associates.
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