X sues, while new partnership helps

• X is suing brand safety alliance GARM for what it calls “a large advertiser boycott” in opposition to the corporate. Firms utilizing the GARM framework categorise materials to make sure advertisers can select the content material they promote in, together with podcasts. “No small group of individuals ought to have the ability to monopolise what will get monetised”, stated X Corp’s CEO, Linda Yaccarino on a video.

• Data that Podnews published a year ago steered that some model security instruments incorrectly categorise Black-hosted podcasts as dangerous, due to an absence of nuance and cultural understanding. Right now, Barometer and DCP have partnered to create the Black Podcast Coalition – a collective of influential Black networks and reveals. Exhibits can be tracked and licensed for model security. The group means that these reveals “are literally extra appropriate and fewer doubtlessly dangerous than the common present within the Edison prime 50.”

• A significant podcast internet hosting firm has misplaced its CEO, and has bought a part of its enterprise to another person, we’ve heard from a number of sources. We contacted these concerned: they haven’t responded. Guess we’d greatest not say who it’s but, then, till we’ve a little bit extra affirmation…

• The Podcast Motion 2024 app is now out there from the Apple App Store and on Google Play. (Not booked but? Code PODNEWS will save).

• Podtrac’s rankers for July have been released. There’s no change within the US writer prime 10; globally, The Day by day Wire enters the highest 5. iHeart remains to be #1 for every thing, in all places, besides the highest US podcasts, the place The Day by day from The New York Instances stays prime. MrBallen is a brand new entry at #19. The ranker measures taking part publishers solely by means of a mixture of redirects and logfile evaluation.

• Amazon Music has launched a new AI-powered feature for podcast discovery. Matters, out there within the US solely, are based mostly on mechanically extracting issues spoken about in podcasts from transcripts, “alongside human evaluation”. It seems to solely work throughout prime podcasts for now.

• Spotify for Podcasters is now heavily marketing its competing hosting service within the Spotify for Podcasters dashboard, for these internet hosting podcasts elsewhere. “Host with us” seems within the left-hand menu; whereas a big advert guarantees distribution and monetisation.

• The People’s Choice Podcast Awards has announced the 2024 slate. The complete voting pool was 3.1mn votes throughout the 900+ participant reveals. “Closing voting begins at the moment with a pool of 20,000 listeners with weighting to ensure no single present has a listener voting benefit,” says the organiser, Todd Cochrane.

• PodMatch is to launch a podcast network. “We’re on the lookout for 20 impartial interview-based podcasts”, Alex Sanfilippo xitted.

• Podcast app Castro has released a new version, fixing technical debt and making the app sooner and faster to launch new options in future.

• Veritonic has launched a brand new set of analysis about procuring and podcasting, referred to as Why Podcast Ads Are Winning Over TikTok, Facebook, & Instagram for Back-to-School and Holiday Deals. 70% of customers are extra inclined to buy from a podcast advert that gives a reduction code, says the analysis – additionally, and fascinating for individuals who love attribution software program, “46% will make a purchase order from a podcast advert utilizing their desktop laptop”.

• Wondery’s Dr Death podcast is going on tour later this year. It’s a part of a brand new settlement between the podcast firm and promoter Mills Leisure.

Thanks to Cindy Howes from music podcast Basic Folk, and to Dave Campbell from The How to Podcast Series for turning into private supporters of Podnews.

Suggestions and tips – with Ausha 🚀

Podcast Information – with Airwave

Firms talked about above:
AdeliciousAirwaveAmazonAmazon MusicAppleAushaBarometerCastroGooglePodcast MovementPodMatchSpotifyThe New York TimesVeritonic

Podcast knowledge for Aug 7

#1 in Apple Podcasts
The Headlines (The New York Instances)
Heed the Call with Dan Hanzus & Marc Sessler (Underdog Fantasy)

#1 in Spotify
The Joe Rogan Experience (Joe Rogan)
The Rest Is Politics (Goalhanger)

During the last week, 180,026 podcasts revealed no less than one new episode (up 0.0%). source

Occasions – with Podcast Motion 2024: Aug 19-22

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