Canadian podcast producer Pacific Content has been bought to UK start-up Decrease Avenue for an undisclosed quantity.
Based in Somerset, England, by Harry Morton in 2017 Decrease avenue is a full-service podcast manufacturing company and works with such manufacturers as Adobe, Pepsico, and Hewlett Packard Enterprise.
Morton, 38, explains: “After I based Decrease Avenue I regarded as much as one firm specifically, Pacific Content material. Their podcasts have been legendary — tremendous artistic, expertly produced and confirmed an actual understanding of the best way to domesticate and develop passionate audiences.
“They actually pushed the branded content material house ahead and have become a benchmark of high quality for me. To find a way now purchase such an incredible model as Pacific Content material is an actual testomony to the arduous work, expertise and keenness I see at Decrease Avenue every single day. It would most actually assist supercharge our progress as we transfer into the subsequent part of our improvement and that of the branded podcast business general.”
Pacific Content material’s Founder Steve Pratt says: “Harry is one among my favourite leaders within the podcast business. I’m constantly impressed with how considerate he’s about constructing the Decrease Avenue tradition and workforce, and the way beneficiant he’s in publicly sharing his pondering and technique with the advertising and marketing and podcast industries. I’m very grateful that Harry and his workforce are constructing an thrilling new chapter within the Pacific Content material story and I can’t wait to see the place they take it subsequent.”
Decrease Avenue is a full-service podcast manufacturing company and has a totally distant workforce of 29 folks. It’s on a mission to supply the perfect podcasts on the web and believes the way forward for content material advertising and marketing is binge-worthy episodic reveals that energy manufacturers to construct an intimate relationship with their key audiences over time.
