Your podcast pitch deck is a helpful software whether or not you wish to get podcast sponsorship, pitch your present to a community, collaborate with different podcasters, or make your present extra engaging to listeners. On this article, I’ll clarify what it’s, why you want it, and the right way to make one. Then, I’ll present you the right way to use it to develop your present.
What Is a Podcast Pitch Deck?
A podcast pitch deck is a visible model of your media kit saved as a digital file. Every web page explains a facet of your podcast, utilizing good fonts, pictures, and format, so the knowledge is partaking and straightforward to know. It’s a companion to your trailer to get another person to work with you towards a mutual objective. In case your podcast had been an funding alternative, this might be the prospectus.
Why Do You Want a Podcast Pitch Deck?
Your podcast pitch deck sums up what your podcast can do for audiences, sponsors, and collaborators.
Sure, you need to use your trailer, show description and episode descriptions to sum up your podcast. Your pitch deck consists of this info, plus behind-the-scenes info that’s not crucial for a listing or podcast listening app.
The podcast pitch deck reveals the way you’ve been profitable to this point, and convinces others that they wish to be a part of your success. This fashion, you need to use it to interact:
- potential sponsors
- collaborators
- backers in a crowdfunding marketing campaign
- reviewers and journalists
Plus, making a podcast pitch deck helps you suppose objectively about your present. I really like my podcasts like they’re my very own youngsters, too, however generally, I would like to take a look at their report playing cards.
How Do You Make a Podcast Pitch Deck?
First, make an overview. You may write this out longhand (all the time a good suggestion) or kind it (you’ll have to do that anyway). The next part provides you with some blanks to fill in.
Subsequent, you’ll want some presentation software program. Google Slides is free, and Canva has presentation templates which can be easy to make use of and look fabulous. There are many good applications on the market so don’t overthink it. Simply decide one, and transfer on.
Use one palette of colors (constant along with your model) and font for consistency. Don’t go loopy with animations and presentation software program methods. Hold it straightforward on the eyes and let the knowledge take heart stage.
You may fill out the define within the subsequent part individually, earlier than placing it into the presentation software program. Every level corresponds to a web page or slide.
Your Podcast Pitch Deck Define
In the event you’ve ever labored with slide presentation software program, you’ll wish to know all the knowledge earlier than coping with colours, format, and font sizes.
Most significantly, you could designate who this pitch is for. For the second, I’ll present you the right way to make a multi-purpose podcast pitch deck. Then, you may adapt your deck for the recipient. We’ll get again to this.
1: What You Tangibly Have Proper Now
- Title: Your podcast’s name.
- Class: What a part of a directory do you publish your podcast in? Comedy? True Crime? Don’t neglect concerning the sub-categories. There’s an enormous distinction between Children and Household >Parenting and Children and Household > Tales For Children.
- Abstract and Description: What your podcast does, and the way it does it.
- Host: This particular person is the voice of the present. In case you have a co-host, point out them as effectively. Their title, a photograph, and a short biography are enough.
- Product deliverables: What your podcast really is, and the way typically it occurs. This consists of your release schedule, your total manufacturing schedule (seasonal? Ongoing?), and roughly how long each episode runs. It additionally consists of an estimate of what number of downloads per episode to count on. Geographic information for these downloads is crucial right here, too. In order for you sponsorship on your podcast, this helps potential sponsors decide what number of impressions or how a lot publicity their info will get.
- Reception: In case you have genuinely well-written reviews, awards, press clippings, and so forth, that is the place they be just right for you. That is the place your podcast pitch deck reveals what others have stated about your present.
2: Who You Attain and What You Give Them
- Goal demographic: Your ideal listener or podcast avatar. Who’s your podcast meant for? In the event you’ve achieved an audience survey, that is the place you’d embody a abstract of the outcomes.
- Advert placement: In the event you’re courting potential sponsors, that is the place you inform them what their promoting funds buys. Does every episode have room for 2 pre-rolls, two mid-rolls, and two post-rolls? No mid-roll? Are these inserted pre-recorded adverts, or are these host-read adverts?
- Episodes: It is a temporary description of every of the following 5 or so episodes. These episodes might be within the early planning levels. A couple of sentence every is ok.
3: Abstract and Potential For Your Podcast’s Pitch
What Can This Podcast Do For…? This slide tells whoever you’re pitching your podcast to. That is the place, as an alternative of claiming, “Please assist me,” you say, “Right here’s how I’ll assist you to.”
For instance, a fly fishing podcast can:
- assist a bait and deal with store get prospects, by sponsorship and adverts.
- collaborate with a tenting podcast to swap trailers and develop their audiences
- broaden the slate of reveals for a sports activities podcast community, and assist their total viewers increase
- work with the native chamber of commerce or authorities for areas the place their viewers is, to advertise charities or occasions
These are just a few examples. You may most likely consider some ways your podcast might help others. Your podcast pitch deck clarifies these targets. When you’ve bought this define all deliberate out, you’re able to craft how your podcast pitch deck seems.
Add Your Podcast Data to Your Presentation
Inside your presentation software program, be sure that your define’s info is evident and matches on every slide. You don’t need every web page to be crowded and obscure. Likewise, you don’t need your pitch deck to be 400 slides lengthy and make the viewers want it was over earlier than it begins.
Every bullet level within the earlier define must be one slide. In the event you can’t match all the knowledge in any of these bullet factors into one slide, condense the knowledge. You could possibly match a number of speaking factors onto one slide. The extra concise and clear your podcast pitch deck, the extra doubtless your recipient is to need extra.
Make certain your contact info is on the presentation.
Once more, your remaining slide must be versatile. That is the place you summarize your podcast pitch deck and clarify what your podcast can do for the supposed recipient and the way. When you will have a pitch assembly and have to ship a replica of your podcast pitch deck to somebody specifically, tailor the ultimate slide to what your podcast can do for the particular recipient. With Google Slides or Canva, you may simply swap in a slide that’s meant for a brand new viewers.
Here’s an example of a podcast pitch deck.
Use this template along with your distinctive perspective, colors, pictures, and extra, in order that your pitch deck reveals your podcast to your greatest benefit.
What Do You Do With a Podcast Pitch Deck?
Add a replica to Google Drive or Dropbox and hyperlink to it in your podcast website. This fashion, if somebody desires to learn extra about your present, they will achieve this at their very own tempo.
While you meet individuals who wish to know extra about your present, you can provide them the hyperlink to your pitch deck. In the event you make a enterprise card with a QR code, you can also make a QR code that factors on to your podcast pitch deck.
In case your podcast modifications, replace your pitch deck. That change could possibly be something from a incredible evaluation from The LA Occasions to your co-host leaving. Whether or not the change is sweet or dangerous, body it positively and solely replace the one related slide. Hold the knowledge constant.
Present Your Podcast’s Worth and Affect
It may be tough to see how helpful your podcast is total. Some days, it’s clear what number of downloads you will have or what number of nations your present reaches. On different days, you get critiques or viewers suggestions that makes your coronary heart develop in three sizes. And, among the time, you get nothing in response to your effort. A podcast pitch deck reveals what your podcast does, how, and for whom. This fashion, once you wish to make that podcast a part of one thing greater, you may present them how helpful your present is. And, even for those who don’t have somebody to pitch, your podcast pitch deck is prepared and ready for that one who might help your present.
Subsequent Steps
A pitch deck is one key a part of any podcasting technique. Our Monetization Mastery and Progress Necessities programs inside The Podcraft Academy will train you the whole lot you could find out about increasing your attain and rising your revenue. We do weekly dwell Q&A classes within the Academy, too, so that you’ll all the time get the assistance and help you could hold you transferring ahead.
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