Because the plutocratic trio rolls hand-in-hand throughout the Web, gathering up every little thing of their path, you might have checked out these welcoming golden curves of their logos and stated to your self, “Self, how do I get my podcast on Amazon, Audible and Alexa?”
This was tough, however the course of has grow to be simpler as expertise has modified. Be part of me on this tour by the land of placing your podcast on Amazon and Audible, together with their chatty pal Alexa. I promise there received’t be any unhealthy puns like Disney’s Jungle Cruise.
Are Amazon Music and Audible the Similar Factor?
On the consumer finish, no. They’re two totally different storefronts with totally different goal markets. On the again finish, type of. Audible was the chief in digital audiobooks. Amazon purchased it in 2008, retaining the identify and model to maintain its loyal buyer base. Audible subscribers can hearken to podcasts (from Amazon Music’s listing) with out paying a further charge or utilizing their month-to-month credit.
For podcasters, this merely signifies that individuals who solely eat audio content material by way of their Audible or Amazon music apps will be capable to hear your podcast. For Amazon and Audible, their buyer base is much less prone to search elsewhere for content material.
What About Alexa?
Alexa is, after all, the voice assistant for Amazon. In my previous expertise, I’ve discovered that after I submit a brand new podcast to the TuneIn listing, that podcast ultimately reveals up on Alexa, Amazon and Audible. Now, it seems the right path is to submit your podcast to TuneIn in order that Alexa can play it, and Amazon Music and/or Audible by way of their very own portal.
TuneIn is an audio streaming service that gives radio, podcasts, audiobooks, live shows, and sports activities broadcasts to sensible issues that aren’t telephones. All Alexa units come pre-loaded with TuneIn. Sonos and Bose audio system, Roku and Google Residence units, Samsung sensible televisions, and Tesla automobiles even have TuneIn pre-loaded. TuneIn has various ranges of membership with totally different advantages. For podcasters, TuneIn will get your podcast in additional locations the place voice optimization issues. Alexa is necessary, and so are different sensible units.
Do Amazon Music, Audible and Alexa Actually Matter?
Buzzsprout compiles reports on the variety of downloads of its podcasts and the directories they go by. In June 2024, Amazon Music made up 0.9% of the overall, and Audible made up 0.5%. This won’t sound like loads, but it surely’s nonetheless nicely over 1.3 million listens. And, that’s simply Buzzsprout. Different internet hosting providers may report totally different stats. Contemplating that it is a process you solely do as soon as, then let it run, it’s effort nicely value your time.
Learn how to Get Your Podcast on TuneIn and Alexa
Your media internet hosting service might have its personal portal or set of directions for submitting to TuneIn and Alexa. What I’m about to inform you might appear counterintuitive, however belief me, this actually is how TuneIn submission works.
First, guarantee that your e-mail tackle is in your RSS feed. Verify along with your media internet hosting service’s information base, as a result of all of them have totally different consumer interfaces. Most individuals add this briefly after which take away it, to keep away from spam. Some internet hosting providers, akin to Buzzsprout, can add an e-mail tackle briefly after which take away it after 48 hours.
Copy and paste your RSS feed right into a observe, so you’ve gotten it out there whenever you want it.
Most media hosts present a hyperlink to TuneIn’s submission kind. It is a generic kind to submit an issue ticket to TuneIn’s tech assist. Keep in mind how I stated that the method is counterintuitive? I didn’t imagine it both.
Put your identify in because the “requester.” For the topic, clearly and briefly inform them you’re submitting your podcast’s RSS feed to the TuneIn listing.
Give them the identify of the podcast and the RSS feed. That is being learn by a human, so preserve it quick and candy. TuneIn will confirm possession of the RSS feed by sending an e-mail to the tackle listed within the RSS feed. If you get the e-mail, write again saying, “Sure, that’s me, thanks.”
TuneIn says approval can take wherever from a few days to 2 weeks. And also you thought Apple Podcast Join’s course of was gradual.
When you’re within the listing, TuneIn will ship you a hyperlink to your present. Return to your media host and enter a hyperlink to your present in TuneIn utilizing the media host’s listing interface.
Voilá: audiences can ask to listen to your present on Alexa and lots of different voice-activated sensible issues worldwide. When you’ve ever wished to have your podcast in somebody’s refrigerator, that is probably not too far-fetched.
Learn how to Get Your Podcast On Amazon Music and Audible
The method is analogous, however Amazon Music’s interface is extra descriptive.
First, go to Amazon Music for Podcasters.
Click on on the button that reads “Add or Declare your podcast.” Amazon will ask you to sign up along with your login information for any Amazon service or product. It will take you to a display the place they ask on your podcast’s RSS feed.
Copy and paste your podcast’s RSS feed URL within the house out there.
In case your podcast isn’t already of their listing, they are going to confirm possession by sending an e-mail to the tackle linked to your RSS feed. Within the e-mail, click on on the hyperlink to confirm that sure, that is your podcast.
Amazon takes you to the Amazon for Podcasters dashboard. Your podcast’s standing is “pending.” Wait a day or two. In my case, my podcast was verified and out there for public listening in lower than an hour. Your mileage might range. Amazon Music sends you a hyperlink to your podcast of their listing.
Will Including My Podcast To Amazon Music Additionally Add My Podcast To Audible?
Audible has modified its information base and buyer assist interface. Neither has official documentation on submitting your podcast to Audible; in actual fact, they keep away from the query utterly. The bot wouldn’t even let me kind a query. However I can let you know that at any time when I used the Amazon Music portal to submit my podcast to Amazon, the podcast appeared on Audible quickly afterwards.
Ought to I Put My Podcast On Amazon Music and Audible?
Your viewers is, probably, in every single place and wherever. So, sure, having your podcast on Amazon and Audible makes good sense. You must also submit your podcast to as many directories as attainable.
Caveat emptor: Neither Amazon nor Audible pays you for the privilege of getting your podcast of their listing. Whereas some impartial podcast companies break through the glass ceiling to become paid content on Audible, most podcasts are free choices for Audible subscribers, like croutons at a salad bar.
If in case you have sturdy emotions about monopoly-style business tactics, you may want your podcast to be one thing apart from a perk {that a} company provides away without spending a dime to entice individuals to purchase premium memberships. You can additionally say the identical factor about Spotify or Apple.
When beginning out, sure, positively, get your podcast on Amazon and Audible, and every directory on the planet. You need your work to be straightforward to search out wherever.
Then, when your podcast has an enormous viewers and a loyal following, you may afford to be extra selective about the place you make it out there. You don’t have to assist any billionaires launch an area rocket once more.
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