Your podcast description normally is not somebody’s first impression of your present and it usually would not have an effect on your website positioning, however the description does provide the very important alternative to persuade a possible viewers to attempt your podcast.
Listed here are some methods you possibly can enhance your podcast description.
1. Take away pointless or redundant particulars out of your podcast description
The title goes within the title, the creator goes within the creator, and the outline goes within the description. While you combine these items collectively, it creates redundancy and may waste worthwhile area.
Keep away from phrases like:
- “It is a podcast hosted by [your name]”—Your identify is already within the creator area and displayed prominently along with your podcast!
- “[Podcast title] is about …”—That is redundant as a result of your podcast description inherently says what your podcast is about.
- “Searching for a podcast about …?”—Folks usually aren’t asking these questions, and this tends to give attention to options greater than advantages (extra on that in #3).
Be careful for info in your podcast description that basically is not essential to persuade somebody to listen to or watch your podcast, like your contact info or what day you publish episodes.
2. Focus your podcast description on “why” and “WIIFM”
In most locations, podcast descriptions do not really have an effect on your podcast website positioning. However even when they did, an important factor remains to be to reply two primary questions:
- “Why ought to I get this podcast?”—Attempt emphasizing both the “I” or the “this” in that query!
- “What’s in it for me?” (WIIFM)—In different phrases, how will your viewers get PROFIT (recognition, relationships, alternatives, enjoyable, earnings, or tangibles) out of your podcast?
Every time somebody has clicked by to one thing they’re contemplating—a podcast, a product, a film, or actually the rest—the core info they’re searching for is why they need to select that factor, possibly even compared to options.
I extremely suggest you learn Start with Why by Simon Sinek.
You do not have to make use of the phrases “why” or “as a result of” in your description, however I do recommend you think about somebody asking you, “Why ought to I get your podcast?” after which what follows after “As a result of …” is an effective place to begin to your description.
3. Substitute options with advantages for a extra compelling podcast description
A “characteristic” is an easy truth about your podcast, like “we speak about [topics].” The primary approach to enhance that is to increase the sentence with “in order that ….” Then, shift that profit to the highlight.
Listed here are a few examples:
- “We speak about cake-baking” ➜ “Discover ways to bake higher muffins”
- “This podcast shares advertising strategies” ➜ “Develop your viewers”
- “Get communication suggestions” ➜ “I assist you talk higher”
You possibly can loop again by this course of to make your advantages even higher! Attempt including a “in order that” both instantly or by some rewriting to give attention to the end result you need your viewers to get. For instance, as a substitute of claiming, “Discover ways to develop your enterprise,” you could possibly add, “in order that you do not have to fret about your backside line.”
Then think about shifting that new profit to the highlight as properly! “You may cease worrying about your backside line by implementing our strategies to develop your enterprise.”
It may be a wholesome train to loop by this a number of instances, including “in order that” to your advertising again and again till you arrive at one thing that connects significantly better. For instance, “I speak about motion pictures in order that you may know what the most effective motion pictures are in order that you will not waste money and time on unhealthy motion pictures in order that you may have enjoyable in order that you possibly can share the expertise with your pals in order that you possibly can construct deeper relationships round mutual pursuits in order that you possibly can reside a extra fulfilling life in order that ….” This does not imply you must use every thing after a “in order that,” however it could actually assist you make one thing much more engaging than a easy characteristic. Taking this similar (barely exaggerated) instance, your podcast about motion pictures might be described as “Dwell a extra fulfilling life with deeper relationships by studying extra concerning the motion pictures you and your pals love.”
4. Attempt frequent advertising approaches when describing your podcast
As a result of your podcast description is advertising a type of “product” (your podcast) that your viewers must “purchase” (by following it), you possibly can attempt totally different advertising frameworks to jot down a greater, extra compelling, and extra relatable podcast description.
Listed here are three standard advertising frameworks:
AIDA (consideration ➜ curiosity ➜ need ➜ motion) describes the 4 phases somebody goes by earlier than making a call (like following your podcast or shopping for one thing). Following this framework, your podcast description can first catch somebody’s consideration, get them excited by what you provide, set off a need to your podcast, after which give them the motion to take.
PAS (ache/drawback ➜ agitate ➜ answer) takes a barely totally different strategy, focusing first on the issue, agitating that with specificity, after which offering your podcast as the answer. Focusing after which additional specifying the ache your viewers has demonstrates the way you perceive and empathize with them, serving to them assume, “He/she completely will get me!”
BAB (earlier than ➜ after ➜ bridge) takes a extra evidence-based strategy. It begins with relating the situation your viewers is in earlier than your podcast or earlier than making use of your instructing, then the outcomes after they take motion, after which your podcast is the bridge that will get them there.
These frameworks have helped many entrepreneurs improve their earnings. And even for those who’re not really promoting one thing for cash, advertising your podcast as if it is a product on the market may help you higher attain and convert individuals to a loyal viewers.
5. Take inspiration from descriptions of the most effective podcasts
Research the constantly top-ranked podcasts, no matter their matter. Have a look at how their descriptions are written. Do they inform a narrative? Do they observe a advertising framework? How do they attempt to empathize with you? How do they convey with out losing area? You may discover they use a number of of those strategies.
For apply, copy the descriptions from a few of these standard podcasts and exchange factors about their podcast with factors about yours. Then attempt rewording it to movement higher and join higher with your very best viewers. However do not merely copy and word-spin another person’s description! Use it as inspiration after which go make your individual!
6. Get opinions in your podcast description
When you’ve an outline you assume is nice, attempt it on some individuals who do not know your podcast and see the way it piques their curiosity. When you’re keen to spend somewhat cash on this, you could possibly go to an area espresso store and provide to purchase somebody’s drink in change for five minutes to get their opinion (promise them you need solely their opinion, not for them to purchase something or decide into something).
This type of “man on the road” analysis might be extraordinarily worthwhile since you may get somebody who would not even know what a podcast is, and for those who can pique their curiosity, you in all probability have a profitable podcast description.
7. Use synthetic intelligence (AI) to assist enhance your podcast description
Would not or not it’s cool if there was a software that might assist you do these actual issues? There are literally a number of nice instruments now that may do that by the facility of AI!
Since early 2021, I have been utilizing Jasper (previously often known as “Jarvis”, and I earn from qualifying purchases by my hyperlink) to assist me write higher, construct some writing momentum, and get new concepts. By now, you’ve got in all probability additionally heard of ChatGPT or another instruments.
Jasper and another instruments provide templates you possibly can fill in after which generate a number of potential outcomes. For instance, AIDA, PAS, and BAB advertising frameworks for “product” descriptions; a features-to-benefits template; or a template to simplify your language as if explaining to a baby.
Jasper and ChatGPT additionally provide a versatile chat mannequin the place you possibly can kind as if speaking to a writing assistant. You would paste in your present description and ask it to rewrite the outline following a advertising framework, convert your options to advantages, and extra.
Or have a look at a podcaster-focused software like Capsho, which helps construct episode descriptions and extra out of your already-recorded audio.
I believe AI is nice for these sorts of enchancment and reformat strategies as a result of it is taking your authentic content material and making it higher.
8. Apply these similar rules to your episode descriptions
Though I centered this episode in your top-level podcast description, attempt all these similar issues to your particular person episode descriptions, too! That may severely assist your website positioning. And for those who attempt bettering your episode descriptions earlier than you even report your episodes, you may even uncover new methods to make your episodes higher, too!
How I am bettering my very own podcast description
In preparation for this episode, I made a number of adjustments to my very own podcast description and can proceed doing so.
Right here was my description earlier than this episode:
I consider anybody can share a message to vary the world, and podcasting is the BEST approach to unfold that message! I am Daniel J. Lewis and that is the place I provide the guts and educate you the instruments to launch or enhance your individual podcast for sharing your passions and discovering success! I cowl all issues podcasting: audio gear, video gear, modifying software program, WordPress and plugins, social media promotion instruments, advertising, and extra with comprehensible in-depth info and easy-to-follow steps. If you wish to know methods to podcast or develop the present you have already got, this present is for you! Have a podcasting query or suggestion? E mail [email protected] or name (903) 231-2221. Please subscribe and I offers you THE AUDACITY to podcast!
And this is my new description, or no less than the work-in-progress as of recording this episode:
I consider podcasting is the BEST approach for YOU to share a message to vary the world! I provide the guts and educate you the instruments to launch and enhance your individual podcast for ardour and P.R.O.F.I.T.! By every episode, I attempt that can assist you talk higher, absolutely leverage audio and video gear, use podcasting instruments for increased high quality and effectivity, grow to be an attractive interviewer, enhance your podcast web site, develop your podcast, and extra! My purpose is that can assist you and your viewers get P.R.O.F.I.T. out of your podcast: recognition, relationships, alternatives, enjoyable, earnings, or tangibles. From every episode, you may get inspiration, be taught easy-to-follow steps, and uncover sources that can assist you podcast higher. Please be a part of me, Daniel J. Lewis, and I offers you THE AUDACITY to podcast!
Be aware that I particularly modified my options to advantages and eliminated the pointless contact info.
Have interaction your viewers and develop your podcast!
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Ask your questions or share your suggestions
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Disclosure
This publish could comprise hyperlinks to services or products with which I’ve an affiliate relationship. I’ll obtain compensation out of your actions by such hyperlinks. Nevertheless, I do not let that corrupt my perspective and I do not suggest solely associates.
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