Sport Social Podcast Community (Sport Social), Europe’s largest sport-dedicated podcast community, has cast a brand new partnership between Hickory’s Smokehouse (Hickory’s), a rising American BBQ restaurant model, and one of many largest Nationwide Soccer League (NFL) podcasts, The Nat Coombs Present.
Hosted by Nat Coombs, who has spearheaded NFL protection on TV and radio within the UK for the final 15 years, The Nat Coombs Present will permit Hickory’s to faucet right into a passionate and engaged viewers of NFL viewers and followers. The partnership will run all through the 2024/2025 NFL season and can current listeners with distinctive, focused and extremely partaking content material in a marketing campaign together with host-reads, sponsored mini-episodes, and a dwell recording of The Nat Coombs Present from Hickory’s Wilmslow restaurant.
Hickory’s Smokehouse joins Sport Social at a time of fast progress for the community, and is the newest addition to a rising roster of well-known manufacturers, together with Go to Barbados. It marks the primary time that Hickory’s Smokehouse has ventured into podcast promoting.
It follows Sport Social’s current success in reaching 12 million month-to-month downloads throughout its chart-topping podcasts. Alongside family manufacturers, the community additionally works straight with main rights holders seeking to capitalize on audio content material, together with World Athletics, Tottenham Hotspur and Wolverhampton Wanderers.
Paul Swaine, Model Partnership Director at Sports activities Social Podcast Community, stated: “Because the NFL season kicks off, Hickory’s would be the go-to-place for followers to observe the video games – notably on NFL Sundays — so becoming a member of forces with The Nat Coombs Present is a strong technique to additional elevate the fan expertise. There’s additionally a major deal with partaking new audiences, with content material aiming to assist demystify the NFL and make it extra inclusive to UK followers. Podcast promoting could be vastly useful for manufacturers, particularly when working with reveals that actually align with their essence and ethos, and this partnership is a perfect instance of that.”
Jason Bligh, Director at Hickory’s Smokehouse explains their NFL story: “We’ve been large followers of the NFL ever since we first fired up the people who smoke and swung open the doorways in Chester again in 2010. We’ve cherished introducing a complete host of recent followers to barbecue and NFL over time, with friends becoming a member of us to observe and share the love of the superb sport. And, with the rising recognition of American soccer within the UK, our NFL Sundays and Tremendous Bowl events simply maintain getting greater.
“We’re tremendous excited to be partnering with The Nat Coombs Present. It is going to be an incredible alternative for our crew and common followers to interact with much more content material across the sport and assist us attain new audiences. We will’t wait to welcome listeners to Hickory’s and provides them an unforgettable expertise of this high-stakes sport.”
For extra details about Sports activities Social Podcast Community, go to: https://podcast.sport-social. co.uk
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