The best way to Write a Podcast Description: At-A-Look.
- Your podcast description is also referred to as your podcast abstract or present abstract.
- You write this inside your media internet hosting account, and it seems in all of the directories your podcast is listed in—for instance, Apple Podcasts, Spotify, and so on.
- Podcast descriptions are important when listeners weigh up whether or not or to not hit play.
- You need to write about who your podcast is for, why they need to pay attention, and what they’ll count on.
- When you’re sad together with your present present abstract, the excellent news is that you would be able to edit it anytime.
- Learn on for six recommendations on how you can write the proper podcast description.
Podcast listeners have tens of millions of potential exhibits they’ll hearken to. So how will you stack situations in your favour to assist them select yours?
One of the vital vital elements is to have a superb podcast description.
Writing your present’s description or abstract is like writing a blurb for a ebook. You need to promote the present to your potential listeners and encourage them to present you a shot. On this article, we’re going to learn how to just do that. First up, although…
Podcast Description Vs Podcast Episode Description: What’s the Distinction?
Let’s clear up any potential confusion surrounding the time period.
Some of us confer with single podcast episodes as “podcasts”, however “a podcast” is basically the present as a complete.
So a “podcast description” wouldn’t be the textual content that accompanies one single episode – that’s what we’d name “shownotes”. Right here’s our full information to writing great podcast shownotes.
Additionally, in case you’ve stumbled upon this submit on the lookout for an outline of what a podcast truly is, then take a look at What is a Podcast? An Explanation in Plain English.
All fairly easy, however good to ensure we’re on the identical web page right here 
Now, let’s get to the meat of the article.
The best way to Write a Podcast Description: The place Does It Go?
Your podcast description is written inside your media host – the place your present basically “lives”.
That’ll be carried out when a podcaster is creating their present, previous to submitting it to the listening directories, the place folks will discover and subscribe to it.
Sadly, many will write their podcast description as an afterthought purely as a result of they’ve stumbled throughout an enormous empty textual content field. They should stick *one thing* in there with a purpose to crack on with publishing the podcast. However duties like importing their art work and the primary episode appear to be the largest precedence.
Overlook podcast descriptions at your peril, although. It’s a mistake to simply shortly kind one thing in and depart it at that.
That mentioned, the excellent news is that you would be able to edit your present abstract at any time. If you replace any element inside your media host, the adjustments will normally present up in all podcast directories inside a number of hours.
Why Is Your Podcast Description So Essential?
Once we ran our Podcast Discovery Survey, we gathered knowledge on the listening habits of 780 podcast shoppers.
Within the survey, individuals had been requested, “When contemplating a brand new present, how vital to you is…”, adopted by numerous front-facing facets of a podcast.
They had been then requested to grade every one out of ten, with ten being actually vital, and nil being not vital in any respect.
As you’ll see from the info within the graph, the podcast description got here out on high by far.
Is Your Podcast Description Essential for Search?
Sure and no. In podcast apps, this piece of textual content does its job as soon as the potential listener has already discovered your present, however previous to them hitting play. In a listening app, the probabilities are, they discovered you thru a podcast episode title or the title of the present itself, reasonably than its abstract.
Many Apps Search Podcast Episode Titles & Names – However Not Descriptions
Over 30% of podcast consumption happens on Apple Podcasts. When listeners kind a subject into these apps, Apple has historically solely searched podcast names, episode titles, and creator/artist names. So far as I do know, it nonetheless isn’t going to scan your podcast description or particular person episode shownotes. With that mentioned, search is unquestionably turning into extra nuanced on podcasting platforms, and it wouldn’t shock me if Apple Podcasts is now digging deeper than the aforementioned three.
Spotify does search via podcast descriptions. It’s an much more well-liked podcast consumption app than Apple, and a spot the place podcast descriptions and search engine optimisation can undoubtedly work hand in hand.
Overcast is one other top-rated listening app. When looking for new content material there, it’ll initially solely scan via the podcast names, although. When you click on on a podcast, you’ll be able to search via its episodes.
So to carry out effectively in search, choose a good name for your podcast, and always publish episodes with descriptive titles. That’ll assist get you in entrance of extra potential listeners, and that’s the place your present abstract can be only.
Podcast Descriptions & Google search engine optimisation
Your podcast description can nonetheless be good for SEO (Search Engine Optimisation) exterior of the listening apps, on the internet itself. This doesn’t imply you must spam it with an inventory of key phrases, however including a number of related key phrases in there’ll do you no hurt, so long as it isn’t on the expense of fine writing. Keep in mind, your audience right here is people, not machines, and your episode titles are the place the foremost search juice is discovered.
6 Podcast Description Suggestions: The best way to Write a Podcast Abstract
Now that we all know why podcast descriptions are vital and the way they work, how do you go about writing a superb one? Listed here are our high podcast description suggestions.
1. What Goes In?
Once more, begin by considering of it because the textual content on the again of a ebook you’ve picked up and are fascinated with shopping for.
Or, in case you’re not a lot of a reader, the textual content on the again of a online game field. Or the abstract of a present on Netflix you’re contemplating to your subsequent binge.
In reality, it’ll be useful to have a look at a few of these and decide via the way in which they’re written. Are there widespread themes, buildings, or tones?
Attempt studying some descriptions from your personal podcast listening app too. This might be extra hit and miss, although, as a result of most podcasts don’t undergo a publishing course of in the way in which books, TV exhibits, and video video games do.
Alright, how in regards to the belongings you may need to take into account placing in your personal podcast abstract?
2. Who Is It For?
Who’s your target audience? Communicate on to them in your podcast description. Allow them to know that that is the podcast for them.
To do that, you have to inform them who they’re. This sounds unusual, nevertheless it works.
“You’re determined to be taught Spanish however solely have 10 minutes every day to observe”.
Those that can relate to this assertion already really feel such as you’ve created this present only for them. And for many who disagree, effectively, they’re not your potential viewers…
3. What Will They Get From It?
Are you going to show them one thing? Assist them resolve an issue or battle? Will you be motivating, encouraging or inspiring them? Or possibly you’ll offer to entertain them and make them snigger? No matter they’re going to get out of your podcast, inform them about it upfront.
4. Who Are You?
You don’t have to be well-known or well-known to run a profitable podcast. In reality, our survey knowledge exhibits that most listeners don’t care if they’ve never heard of you.
That mentioned, you continue to need to let listeners know who they’ll be listening to. So, write a bit about your self. When you’re a certified knowledgeable in your subject, then nice. If not, allow them to know you’re on a studying journey, similar to they’re. On this case, the present’s purpose can be for the presenter and the listener to be taught collectively.
5. What Can They Count on?
Will it’s interviews? Will you be speaking with a co-host? Or flying solo?
Do you release new episodes on the same day every week, or do you podcast in seasons?
Some information right here will assist set expectations together with your potential listeners.
6. How Lengthy Ought to My Podcast Description Be?
This can be a bit just like the query, “How lengthy ought to my podcast episodes be?” – there’s no superb size. Your present abstract must be so long as it must be to get the message throughout.
However, you must purpose to be as succinct as doable, with out leaving out any good things.
Our media internet hosting buddies at Captivate have a 4000-character restrict on this area. Actually, you’d have to have an excellent motive to go wherever close to that. Simply since you write an enormous abstract to your present doesn’t imply anybody will learn it.
Listed here are some wonderful examples of podcast descriptions by a number of profitable exhibits. The longest one is underneath 600 characters and nonetheless manages to say lots.
Nice Podcast Description Examples
I’ve used screenshots from these podcasts inside Apple Podcasts, Podchaser, Spotify, Overcast, and pod.link. Right here, you’ll get an concept of how they really look – in addition to learn.
Dan Harris is a fidgety, skeptical ABC newsman who had a panic assault dwell on Good Morning America, which led him to one thing he at all times thought was ridiculous: meditation. He wrote the bestselling ebook, “10% Happier,” began an app — “10% Happier: Meditation for Fidgety Skeptics” — and now, on this podcast, Dan talks with sensible folks about whether or not there’s something past 10%. Mainly, right here’s what this podcast is obsessive about: Are you able to be an bold particular person and nonetheless attempt for enlightenment (no matter meaning)? New episodes each Wednesday morning.
Man Raz dives into the tales behind a few of the world’s finest identified firms. How I Constructed This weaves a story journey about innovators, entrepreneurs and idealists—and the actions they constructed.
The longest working (and hottest) podcast for non-venture observe startups, this present observe the tales of founders as they begin, purchase, and develop SaaS firms. Hear after they fail, battle, succeed, and take you with them via the tumultuous lifetime of an entrepreneur. When you like Mixergy, This Week in Startups, or SaaStr, you’ll get pleasure from Startup for the Remainder of Us.
Tim Ferriss is a self-experimenter and bestselling creator, finest identified for The 4-Hour Workweek, which has been translated into 40+ languages. Newsweek calls him “the world’s finest human guinea pig,” and The New York Occasions calls him “a cross between Jack Welch and a Buddhist monk.” On this present, he deconstructs world-class performers from eclectic areas (investing, chess, professional sports activities, and so on.), digging deep to search out the instruments, techniques, and tips that listeners can use.
Pocket-Sized Podcasting is the ‘how you can podcast’ sequence for busy folks. You’ll get one quick sharp tip delivered to your feed Monday via Friday, all aimed in direction of serving to you construct and develop your personal life-changing present. Dropped at you by Alitu, the Podcast Maker, it’s our purpose to make the whole means of podcasting as easy and accessible as humanly doable. Discover us wherever you get your podcasts, and you should definitely hit observe or subscribe so that you by no means miss an episode!
You’ll discover that hyperlinks are uncommon in podcast descriptions. Most listening apps don’t even appear to assist them.
Your present abstract isn’t the place for hyperlinks, in any case. It’s the job of this textual content to tempt folks into hitting play. If you wish to get them again to your web site, then use that as your in-episode Call to Action.
There’s additionally a separate ‘Web site’ area in your media host’s present settings the place you’ll be able to enter a URL. Some listening apps will present this when displaying your podcast. However once more, you’re higher off holding listeners on the app so that they’ll truly pay attention!
Can AI Write My Podcast Description for Me?
AI instruments like ChatGPT provide a strategy to create our bodies of textual content in seconds. There’s little question that AI tools can help support podcasters and do a few of the heavy lifting or much less satisfying duties for them. In our best ChatGPT prompts for podcasters information, you’ll discover examples of how podcasters are utilizing AI with out handing over management fully.
My very own opinion is that, in case you’re not an skilled author, AI can provide you a helpful first draft to work from. However I’d nonetheless advocate modifying and tweaking it, and I might by no means simply publish an AI-generated podcast description in its uncooked kind. Positive, the extra thorough and higher your prompts, the upper high quality your output can be. However there comes some extent the place you’ve spent a lot time going forwards and backwards with this that you might’ve simply written the factor your self.
For a podcast-specific AI device that can generate a draft description for you, as a personalised launch package, prompt names, trailer script, and episode concepts, you should definitely take a look at The Alitu Showplanner.
What Subsequent?
You possibly can solely write an important podcast description in case you’ve nailed down why you’re podcasting, and who you’re podcasting for.
For extra on this, listed here are some helpful assets.
- How to Start a Podcast: Step-by-Step
- Choosing a Podcast Topic
- Defining Your Podcast Audience
- What Makes Your Podcast Unique?
And in case you want extra assist with this, please take a look at the Podcraft Academy. There, you’ll discover entry to all our programs, downloadable assets, and weekly dwell Q&A periods!
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