We’re listening to that some Megaphone clients are experiencing vital delays in monetisation approvals for brand spanking new exhibits. The corporate usually has a 30 day ready interval; however publishers counsel an extended delay, leading to misplaced income.
Within the US, customers say they don’t thoughts listening to an advert twice in a day; however 3 times or extra is annoying. However, podcast adverts work higher than billboards, video adverts or adverts on social media, says Unlocking the Power of Audio Ads, a examine from Veritonic.
The UK’s PRS is launching a new podcast music licence early next month and has printed the outcomes of session with the trade. Nevertheless, the licence doesn’t cowl the usage of recordings (a “sync” licence) from file labels and publishers, which is thru PPL within the nation. (It additionally doesn’t embody video podcasts).
Podcast Day Asia, powered by Podnews, has introduced a set of recent audio system, together with 1Up Media’s Guang Jin Yeo; Podchaser’s Norman Chella; and Audacia Audio’s Kym Treasure. The occasion is in KL, Malaysia, on Sep 3 – code PODN10 saves cash.
Which podcast firm advised us it will get “2 billion month-to-month impressions” for its two exhibits – however when challenged admitted that this determine included “press, PR, and social” in addition to the few thousand performs the podcasts each get?
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Podcast Information – with New Podcast Trailers – the podcast
Whereas Sam Sethi is away on vacation, James is joined by Neal Veglio for the Podnews Weekly Review this week. Neal’s particularly vexed at studying what microphone is the most well-liked with podcasters. We additionally hear from TPX’s Pary Bell about monetisation of podcasts in Canada, and we now have optimistic feedback about Spotify’s, um, Feedback.
Outside Voice is a brand new podcast from Spotify’s Outdoors Voice DEI initiative, spotlighting BIPOC professionals who’ve constructed fairness for companies and private manufacturers via applications that authentically elevate their communities. The show is new this week.
During the last week, 183,523 podcasts printed at the very least one new episode (down 3.2%). source
