Podcasting 2.0 is revolutionizing podcasting for podcasters, audiences, and builders. Listed here are what I believe are the most effective options it is best to strive now, when you can.
For further context, listen to my previous episode about Podcasting 2.0 and why it matters.
A few of these options are nonetheless in growth. Visit our new Podcasting2.org website to see the apps and publishing/hosting tools that support these features. (Within the close to future, CanIPodcast.com will allow you to see the entire overview of what options are supported the place.)
1. Cross-app feedback
Once I just lately attended Podfest Multimedia Expo, I used to be speaking with a lady to know extra about Podcasting 2.0. She lit up with pleasure over two issues: cross-app feedback and reside streaming.
The imaginative and prescient of cross-app feedback is easy. Think about with the ability to touch upon an episode you are listening with out leaving your podcast app! Even higher, others can reply to you from their totally different podcast apps!
That is what cross-app feedback will permit: viewers feedback from a number of podcast apps however all going into the identical stream of exercise so that you and others can have interaction from most well-liked apps.
Whereas I believe that is probably the most thrilling function for everybody, it is also proving to be probably the most sophisticated to implement. Builders have to consider efficiency, knowledge portability, authentication, and supplying you with moderation management. However when these options are all solved, this can be a dynamite function!
And the most effective half is that this engagement can happen fully with out leaving the podcast app! (However there will be different techniques to allow you to monitor and have interaction together with your viewers. For instance, I will be constructing this into Podgagement every time the event points are resolved.)
2. Stay streaming
Once I spoke with that girl at Podfest, the opposite factor she was most enthusiastic about was the flexibility to live-stream with reside engagement instantly into her viewers’s podcast apps.
That is what the “reside merchandise tag” (or generally known as “LIT”) is designed to do!
Stay-streaming is not match for all podcasts or podcasters. It presents an entire new layer of complexity and a number of distractions. However when you may handle it nicely, live-streaming is a incredible method to have interaction your most loyal viewers in real-time.
Podcasting 2.0’s reside function will allow you to live-stream instantly into the trendy podcast apps. You begin by scheduling your upcoming occasion, and your viewers will see that of their apps. If you go reside, you viewers can obtain push notifications after which leap to listening or watching reside. There’s even the potential to have your chat room there, too!
Better of all, that is all proper inside your viewers’s podcast app! They will not have to go away to hear or watch on a separate web page, they will have interaction with out leaving their most well-liked podcast app!
Apps may even do sensible issues like routinely marking the later downloaded episode as performed if the viewers already performed it reside.
3. Micropayments
Do not let the “micro” a part of “micropayments” make you suppose they’re small and nugatory!
Podcasting 2.0 lets you obtain monetary assist in any quantity out of your viewers by leveraging the facility of Bitcoin, particularly via the sooner and cheaper Lightning Community. That is mostly measured in Satoshis (abbreviated “sats” or “§”), that are 100 millionth of a Bitcoin. This is the fast hack (a minimum of for US {Dollars}) to know the worth. Each 1,000§ is well worth the present worth of Bitcoin in cents. So if Bitcoin is $45,000, then 1,000§ is value 45¢.
This permits your viewers to offer as little as a couple of pennies to as a lot as they worth your podcast—thus why this function known as “Worth for Worth” and makes use of the <podcast:worth> RSS tag.
Nevertheless it does not cease there! Your viewers can set their podcast app to stream the funds to you for each minute they take heed to your podcast! So even one thing that appears as small as 100§ per minute can be 3,000§ for a 30-minute podcast. If Bitcoin is value $45,000, that streaming fee would convert to $1.35—and that is 54 occasions as a lot as that one listener can be value to an advertiser paying the frequent $25 CPM!
These sorts of “micropayments” can be almost nugatory and even unattainable with frequent fee strategies like PayPal or bank cards, who often take a flat charge round 50¢ plus round 3% of the transaction!
Take heed to my previous episode, “Are Podcasting 2.0 Micropayments Worth It?” and read about “Value 4 Value” to study extra!
4. Tremendous chapters
Shoutout to Dovydas from RSSBlue.com for coining the time period “tremendous chapters,” and I adore it!
We have had chapters in podcasting since 2005, however they’ve at all times been very restricted. They may solely comprise a title, a elective hyperlink, and an elective picture. They had been additionally embedded within the media file, so updating your chapters would imply changing your media file. And that limitation meant that none of your viewers who already downloaded the episode would have the ability to see something new within the chapters.
Podcasting 2.0’s “tremendous chapters” construct on these legacy options and transfer the chapters into an exterior metadata file.
Just by being in an exterior file, now you can replace the chapters anytime. And trendy podcast apps are sensible sufficient to verify for up to date chapters when your viewers engages together with your episodes.
The elective chapter photographs are additionally exterior URLs, permitting you to swap out the photographs anytime, and even do cool issues like dynamically generated photographs with promotions, countdowns, dates, and extra!
At the moment, Podcasting 2.0 chapters nonetheless assist solely the identical title, URL, and picture fields like legacy chapters. However that can change quickly with assist for picture galleries, movies, blocks of textual content, polls, and extra!
5. Transcripts
I’ve lengthy seen that transcripts had been largely a waste within the podcasting area. Transcripts are often low-quality written content material and thus are troublesome to learn and carry out very poorly for search-engine optimization (web optimization). Some podcasters would even relegate their transcripts to a separate obtain via their web site, making them even much less accessible for anybody who would possibly truly want the transcripts for accessibility!
However Podcasting 2.0 modified that! Now, you may hyperlink to your episode transcripts (greatest in SRT or VTT file codecs) proper out of your podcast RSS feed, and sensible podcast apps will see them and even give your viewers to see your line-by-line transcript in actual time together with your spoken content material! Check out Steno.fm to see how it can highlight portions of the transcript as those words are being spoken.
It is “closed captions” for podcasts!
And the massive shock of 2024 was that Apple announced official support for Podcasting 2.0 transcripts starting with iOS 17.4! That is big as a result of it is the primary Podcasting 2.0 function Apple has supported! And since Apple continues to be an trade chief and trendsetter in podcasting, you may count on to see plenty of different in style apps begin to assist the identical podcast customary. And that might additionally open the floodgates to a lot broader Podcasting 2.0 assist!
How will you use Podcasting 2.0?
My ultimatum is that this: in case your present podcast-publishing instrument does not deeply assist Podcasting 2.0 by now, change!
Your 4 greatest choices proper now are:
- Blubrry with PowerPress on WordPress
- Captivate
- Buzzsprout
- Combine Podcast Mirror with your RSS feed from any legacy hosting provider
I spoke extra about these internet hosting choices in my earlier episode/article, “Best Podcast Hosting Providers (2024).”
And when you’re questioning how to make and use transcripts, that is what I am going to discuss in my subsequent episode!
Interact your viewers and develop your podcast!
Do you ever really feel like your podcast is caught? Such as you’re pouring your coronary heart into your podcast but it surely looks like nobody is listening?
Try Podgagement to help you engage your audience and grow your podcast!
Get speakable pages to simplify partaking together with your viewers, settle for voicemail suggestions (with computerized transcripts), monitor your rankings and evaluations from almost 200 locations, and extra!
Ask your questions or share your suggestions
- Touch upon the present notes
- Depart a voicemail at (903) 231-2221
- E-mail [email protected] (audio information welcome)
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Disclosure
This put up might comprise hyperlinks to services or products with which I’ve an affiliate relationship. I’ll obtain compensation out of your actions via such hyperlinks. Nonetheless, I do not let that corrupt my perspective and I do not advocate solely associates.
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