Have you ever ever picked up your telephone to discover a textual content message out of your native takeaway store, hairdresser, or health club providing you a limited-time deal? Textual content message advertising and marketing is a superb instrument for companies that supply services.
However what about content material creators?
Textual content message advertising and marketing is an underutilized promotion tactic for podcasters, bloggers, or YouTube channels. It may well work wonders for getting your content material immediately in entrance of your viewers and fascinating them, too.
The CutMaker Podcast, for instance, is a present identified for its skilled sports activities betting evaluation. The host, Jeff, runs a premium textual content message service providing unique betting picks and insider info delivered straight to his audiences’ telephones each week! This not solely skyrocketed engagement along with his content material, but it surely additionally created a complete new income stream.
Now, you may not be able to launch a paid service (but!), however the core precept applies to any podcast: textual content messages could be a game-changer for viewers development and fan engagement.
This can be a visitor publish by Philip Portman. Phil is the Founder/CEO of Textdrip, a enterprise texting platform for E-Commerce, Insurance coverage, Resorts & Hospitality, Actual Property, and Healthcare. He’s a number one skilled in SMS advertising and marketing and automation in digital advertising and marketing, and host of the Success Is Podcast.
On this information, I’ll present you precisely the best way to leverage textual content message advertising and marketing to:
- Construct a loyal following of engaged listeners
- Drive visitors to your podcast and episodes
- Create a way of group round your present
- And in the end, develop your viewers in a permission-based approach
So, ditch the megaphone and faucet into the facility of textual content messaging. Let’s get began!
Easy methods to Construct & Have interaction Your Subscriber Listing with Textual content Messages
Now that you simply’re conscious of the facility of textual content message advertising and marketing, it’s time to construct your subscriber record! Right here’s the best way to flip these informal listeners right into a devoted texting crew:
Name to Motion Throughout Podcast Episodes
Combine clear and constant CTAs inside your podcast episodes. Encourage listeners to textual content a particular key phrase to a chosen quantity to hitch the dialog or subscribe.
“Deep dive even additional into this week’s matter! Textual content ‘ALIENSIGN’ to 484848 to unlock a bonus interview with a number one astrophysicist. Plus, get alerts for brand spanking new episodes delivered straight to your telephone!”
Decide-in Types on Your Web site and Social Media Profiles
Embed eye-catching opt-in kinds in your podcast web site and social media profiles. Spotlight the advantages of subscribing, akin to unique content material and early entry to episodes.
“Don’t miss a beat! Join textual content alerts and unique content material from the ‘Recipe Rescue’ podcast. Textual content ‘RECIPEFAN’ to 484848 and get a free downloadable recipe information as a welcome reward!”
Supply Incentives for Signing Up
Present bonuses like downloadable assets or early entry to new episodes to encourage listeners to enroll.
“Textual content ‘RECIPEFAN’ to 484848 and get a free downloadable recipe information as a welcome reward!”
Supply Unique Content material
Present textual content message subscribers with unique entry to bonus content material, akin to prolonged interviews or early entry to episodes.
“As a valued subscriber, get pleasure from early entry to our newest episode! Click on the hyperlink to hear earlier than it’s formally launched: https://www.thepodcasthost.com/promotion/text-message-marketing/.”
Ship Episode Reminders
Maintain your viewers engaged with textual content reminders about upcoming episodes.
“Don’t miss our newest episode! Tune in tomorrow for an thrilling dialogue on [topic]. Reply ‘YES’ to obtain a reminder.”
Gather Suggestions by way of Textual content
Encourage listeners to share their ideas and suggestions by texting a particular quantity or key phrase.
“We’d love to listen to your ideas on our newest episode! Reply along with your suggestions and recommendations for future matters.”
Host Q&A Classes
Gather questions out of your viewers for Q&A segments in your podcast episodes.
“Have a query for our subsequent Q&A episode? Textual content ‘QUESTION’ adopted by your query to 484848 for an opportunity to have it featured on the present!”
Run Contests and Giveaways
Have interaction your viewers with text-to-win contests or giveaways.
“Enter our giveaway for an opportunity to win unique podcast merchandise! Textual content ‘WIN’ to 484848 to take part.”
Share Related Sources
Ship your viewers useful assets associated to your podcast matters.
“Excited by studying extra about [topic]? Take a look at this text for priceless insights: https://www.thepodcasthost.com/promotion/text-message-marketing/.”
Significance of Clear Consent & Knowledge Privateness Laws
Like every kind of selling, there are guidelines and rules you’ll must comply with to maintain your self in the appropriate, and supply peace of thoughts to your viewers.
Begin by clearly explaining the way you’ll use listener knowledge and procure express consent. Guarantee compliance with knowledge privateness rules.
“We take your privateness critically. By texting ‘JOIN’ to 484848, you comply with obtain updates from the ‘Health on the Go’ podcast. Reply STOP at any time to unsubscribe. View our privateness coverage right here: https://www.thepodcasthost.com/promotion/text-message-marketing/”
And, you must at all times supply a transparent and accessible unsubscribe choice in each textual content message.
“Thanks for becoming a member of the ‘True Crime Society’ textual content fam! Reply STOP to unsubscribe at any time. We’ll ship you a textual content alert every time a brand new episode drops with spine-tingling circumstances.”
How A lot Does Textual content Message Advertising Price?
Textual content message advertising and marketing may be an extremely efficient podcast development and engagement technique, however understanding the prices concerned is essential for budgeting and planning your campaigns. Most automated SMS advertising and marketing software program will supply three-tier month-to-month pricing plans that cater to totally different wants and budgets.
What to Contemplate
- Textual content Restrict: Every tier comes with a particular variety of credit, which correspond to the variety of texts you’ll be able to ship. For instance, within the $19.99 tier, you’ll be able to ship as much as 250 texts.
- Subscriber Restrict: When you hit the textual content restrict in your tier, new subscribers might not obtain messages till you improve to the next tier.
- Management Over Spending: With any SMS Advertising software program, you’ve got management over what number of texts you ship primarily based in your chosen tier. You received’t obtain a invoice for texts despatched past your tier restrict; as an alternative, you’ll must improve your plan to proceed sending messages.
Listed here are just a few eventualities for a podcaster contemplating textual content message advertising and marketing for his or her content material. That is primarily based on the month-to-month pricing tiers:
- New Podcast: round 250 texts at $19.99/month
- Rising Podcast: round 1000 texts at $34.99/month
- Established Podcast: round 2500 texts at $74.99/month
Measuring Success and Monitoring Outcomes
Monitoring the outcomes of your textual content message marketing campaign’s outcomes is essential to understanding what’s working and what wants enchancment. Right here’s the best way to gauge your success:
Key Metrics:
- Signal-up Charges: This measures how successfully you appeal to listeners to your textual content message record. Observe the quantity of people that enroll in comparison with the overall variety of individuals you attain by means of different measurable podcast promotion avenues.
- Open Charges and Click on-By Charges: These metrics present how many individuals really open your textual content messages and click on on any hyperlinks you embody. Excessive open charges point out participating content material, whereas sturdy click-through charges recommend efficient calls to motion.
- Engagement with Polls, Surveys, and Contests: Have a look at what number of listeners take part in your interactive components, exhibiting how properly your texts spark curiosity and dialog.
- Web site Site visitors and Downloads Pushed by Textual content Messages: Observe how many individuals go to your web site or obtain your podcast episodes after clicking a hyperlink in your textual content message. This measures the direct affect of your texts on driving motion.
Textual content Message Advertising for Content material Creators
When you’re feeling flat about your obtain numbers or annoyed along with your lack of viewers engagement, then why not give textual content message advertising and marketing a attempt? That is an under-utilized development and connection technique within the creator financial system, so it’s a good time to leap in, experiment, and stand out.
After all, there are numerous different methods to promote your podcast and advertise your show, too. So take a look at the total guides, linked to, for an extended record of suggestions, concepts, and recommendations!
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