As we’ll usually inform you, you don’t want to make use of social media in any respect to your podcast.
However many do. And if you need Fb, Instagram, TikTok, or another platform to be a part of your podcasting technique, then it is sensible to be as sensible about it as attainable. On this episode, we’ll discover out extra about our Indiepod Legends’ expertise with social media, what they’ve realized over time, and any ideas or recommendation they’ve for us.
We’re additionally going to study working an electronic mail listing. Just a few of our podcasters are having good outcomes with electronic mail, and it is a nice alternative to get some ways and takeaways for our personal electronic mail methods.
Lastly, many podcasters run interview exhibits, and that is one other large overlap between content material creation and podcast development. On this episode, you’ll study working an impactful interview podcast, in addition to how one can nonetheless current your self as a thought chief in your subject, despite the fact that your focus is normally on an professional visitor.
Transcript: Email List & Social Media Strategies to Build a Podcast Community
Meet Our Indiepod Legends
“Humorous sufficient, my electronic mail listing is my largest group. So I’ve extra folks on my electronic mail listing than any of my social channels mixed. And so my electronic mail listing is a large a part of my advertising. It serves as a reminder for when new episodes come out. I’ve a weekly publication that I ship out each Tuesday. I normally share some issues that I’m serious about, some methods, some ideas, after which I all the time have just a little name out for the podcast in these emails, so it actually serves as a fantastic reminder to of us.”
“I all the time ask visitors for footage of what they’re promoting so I can embody these within the electronic mail as properly as a result of I believe that’s really simply additionally fairly good. I’ve all the time linked to the web site, but when I can really put a visible in, I believe which may encourage extra folks to click on by means of if they’ll get a way of what merchandise seem like. As a result of I suppose my aim with these emails isn’t only for folks to take heed to the episode. Clearly I would like them to take heed to the episode, however I additionally really need them to go and check out who I’ve spoken to and discover out extra in regards to the enterprise.”
“So let’s say I’ve a visitor who has an enormous following on Instagram. I can do a publish on Instagram speaking about my upcoming episode with this visitor, and if the visitor is agreeable, I can choose them as a collaborator. So what which means is – along with the publish going out to my followers, which isn’t big – it’ll exit to their followers. So it seems to be like the 2 of you place out the publish collectively.”
“If they’re selling a e book, which they normally are, they’re gonna need to speak in regards to the e book. However since I’m making an attempt to encourage new writers with my present, I like to speak about their course of and what issues they arrive up in opposition to whereas writing, to let the listeners know that there are folks having the identical issues they’re, however they handle to get revealed.”
“However now, every time we do an interview with an artist or a visitor, or perhaps we’re an occasion, we’ll be sure that we’re additionally filming that as properly. It could be so simple as simply utilizing the video from Zoom, which typically isn’t nice, however typically might be fairly first rate. That signifies that we are able to put that content material on a special platform, and once more, it helps us attain a brand new viewers as properly.”
“Instagram is by far my most favourite platform to make use of to advertise the podcast. And since it has that mixture of visible and audio with reels and tales, I believe for us in the intervening time, that’s essentially the most impactful one as properly. Quite a lot of our listeners discover us by means of Instagram, which I do know by means of feedback and emails, so it positively does its job.”
“The publication is my bread and butter. It’s this sluggish burn, and it permits me to pivot from the podcast and do what I additionally love doing, which is writing. So my blogs find yourself permitting me to sort of flex that writing muscle and talent that I’ve, and that retains the stickiness, as a result of not everybody’s gonna take heed to that episode. They may simply learn the weblog publish about it. So I attempt to meet everybody the place they’re.”
“I believe simply talking in your individual voice is de facto essential. And likewise I believe it’s essential you’re not all the time asking your electronic mail listing to do stuff or purchase stuff. Additionally, I want to maintain mine free. Once more, that’s extra content material I must create. I really feel that I do know a few of them personally as properly. I don’t thoughts giving all my info at no cost as a result of I like that they’re on my electronic mail listing.”
“I used to be already energetic. I used to be already commenting and making an attempt to assist folks, asking questions and making an attempt to get them to assist me on totally different video games and tasks and issues I used to be engaged on. So I used to be already a identified particular person, not very well-known, however identified sufficient the place individuals are like, oh, this isn’t just a few, some utterly random dude.”
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