Taglines, hooks, and slogans stick in our minds, whether or not good or dangerous. You undoubtedly need your podcast to be memorable, however not due to a foul podcast tagline. After your title, that is what introduces new listeners to your podcast. Many individuals wrestle to craft memorable podcast taglines, hooks and podcast slogans. Are they definitely worth the hassle? Do they add worth to your podcast? Sure – on each counts.
Podcast Taglines
A tagline is a part of your private model. Your listeners, particularly the loyal amongst them, will most likely be capable to recite your tagline by coronary heart. Taglines are available all styles and sizes. They are often lengthy or quick, easy or cryptic. There’s no prescribed system, however creating your individual one could be enjoyable. One of the best ways to get began is to take a look at a number of the taglines from common podcasts.
The Extremely Easy Instance
Steal The Present (Michael Port)
“Welcome to Steal the Show With Michael Port. That is Michael.”
This podcast tagline tells us the title of the present and who’s talking. It’s the only attainable introductory podcast tagline. Easy is memorable.
The Two-Step
A standard variation of the introductory podcast tagline includes the mixture of two particular person tagline parts to create a podcast slogan.
First, you inform the viewers who you’re, and/or the podcast title. Subsequent, you inform them what this podcast will do for them. It creates a barely lengthier introduction, but when it’s clearly damaged down, it may well work properly.
Listed here are just a few examples.
Sensible Passive Earnings Podcast (Pat Flynn)
“That is the Smart Passive Income Podcast with Pat Flynn, Session Quantity 189.
Welcome to the Sensible Passive Earnings Podcast, the place it’s all about working onerous now, so you’ll be able to sit again and reap the advantages later. “
Podcraft (The Podcast Host)
“Welcome to Podcraft: Honing the Art of Podcasting, the bite-sized present that covers one subject, in-depth, every sequence.
Podcraft brings the items collectively, so that you don’t should.”
The Bio Format
Some podcasts, particularly by well-known personalities, take a extra biographical strategy to their podcast. If constructing a private model is vital to you, this strategy may help place you because the skilled and star of the present.
The Faculty of Greatness (Lewis Howes)
“Welcome to The School of Greatness. My title is Lewis Howes, former pro-athlete turned life-style entrepreneur, and every week, we convey you an inspiring individual or message that will help you uncover the right way to unlock your inside greatness. Thanks for spending a while with me at the moment – now let the category start.”
Past the Podcast Tagline: Hooks
You may apply the identical tagline precept and use these transient statements in different areas of your podcast. Perhaps your present has a few key sections that repeat in every episode. I make the excellence and name these parts “Hooks”.
For instance, you may use a hook:
- To introduce the “interview of the week” or “query of the month”
- As an end-of-show Call to Action (evaluation, e mail, subscribe, and many others.)
- As a solution to promote your sponsor
It’s value noting that many sponsors will present their very own hook for you. But when they don’t, right here’s an concept—why not create your individual for them? This demonstrates your dedication and can strengthen your relationship with one among your key industrial companions.
Consider hooks because the chapter headings in a e book. They assist your listeners navigate the course of your podcast. Don’t overdo it, however a powerful opening tagline, mixed with one or two hooks, may help make your podcast memorable.
Podcast Tagline Ideas and Hook Hints
Whereas there’s no onerous and quick system, hopefully, these phrases of knowledge will assist.
A podcast tagline ought to be:
- Quick
- Easy
- Clear
- Direct
- Memorable
After I constructed the tagline for my enterprise, I needed to share three issues –
- The issue you’re experiencing
- The answer I’m providing
- Who it’s that I serve
That downside, resolution, viewers mixture makes for a magic mixture that attracts folks in.
In Lewis Howes’ ‘Faculty of Greatness’ introduction, it really works like this:
- Drawback: Not residing as much as your potential. “Unlock your inside greatness.”
- Resolution: Training and Inspiration. “Every week, we convey you an inspiring individual or message that will help you…”
- Serve: Though not particular, it’s clear that is for entrepreneurs who need optimistic change via training. “Faculty of Greatness.” “Class Begins.”
Podcast taglines, hooks, and slogans function audible signposts to your viewers. They supply a degree of entry for brand new listeners and assist seasoned listeners focus in your content material. This makes your podcast simpler to share and helps you develop your viewers.
Want some extra inspiration to your podcast taglines, hooks, or slogans? Try the Alitu showplanner. It’s a free instrument (no login required) that may generate a personalised launch equipment, together with a reputation, trailer script, episode concepts, viewers and extra!
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