Podimo has reached 1 million paying subscribers globally. This milestone displays the corporate’s dedication to supporting native podcast creators, serving to them discover new listeners and providing the very best monitezation alternative in our markets, whereas in flip offering listeners with entry and connection to an important native tales and voices of the day.
Based in Denmark in 2019, Podimo has since expanded to 6 markets in Europe and throughout Latin America, and continues to indicate substantial progress throughout all of the markets wherein it operates. This early milestone has been achieved by way of Podimo’s deep understanding of native markets together with the contributions of its strategic acquisitions together with Dag en Nacht Media, Tonny Media, and PodAds. Podimo has already turn out to be worthwhile in three of its markets, and expects to develop dramatically by the tip of 2025.
One of many key drivers behind Podimo’s success has been its skill to curate and ship content material tailor-made to the distinctive tastes and preferences of every area’s listeners.
“Reaching 1 million paying subscribers is an enormous achievement from our humble beginnings in Denmark, and a testomony to our mannequin and technique of investing in native content material and constructing robust relationships with native creators. By brining this strategy to many markets, we have now cemented ourselves as a world participant,” mentioned Morten Strunge, CEO and Founding father of Podimo. “Many thought podcast subscription was a distinct segment factor. It’s not. 1 million is simply the tip of the iceberg, and it proves that the ceiling for this enterprise is extremely excessive after we can successfully showcase the correct content material to the correct viewers,” Strunge added.
Past the Nordics, Podimo is seeing vital momentum in areas just like the Netherlands, which launched solely 2.5 years in the past and is already worthwhile. “Our progress goes will past the Nordics. The vast majority of our subscribers come from different markets, the place we’re producing 10-15x extra income per listener than promoting and placing that immediately again into creators’ pockets. That is about extra than simply enterprise — its about sharing nice content material with individuals and ensuring creators get the assist they deserve” mentioned Strunge.
Over the previous two years, Podimo has been investing closely in its product, with vital upgrades to the consumer interface, leading to a forty five% enhance in total listening on the platform in 2024. Subscribers take pleasure in 20 hours of content material a month, throughout 3-4 unique exhibits per week. This has been pushed by enhancements in our personalised suggestions and interactive neighborhood options together with feedback, in-show emojis, polls and fan profiles.
As Podimo continues its upward trajectory, the corporate stays centered on innovation and content material high quality. Podimo’s future consists of additional funding in native expertise together with in-depth narrative codecs, deeper integration of product options, and enlargement into new markets. “Our mission is to turn out to be the go-to vacation spot for spoken audio leisure and most popular associate for creators, and we’re assured that we’ll proceed to succeed in new heights as we evolve.”
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