Realm, an audio-first digital media firm with a world podcast community, introduced the growth of its partnership with Adelicious, the UK’s premier impartial podcast community. Via this expanded settlement, Realm is now the unique US gross sales accomplice for Adelicious’ total podcast slate.
This partnership builds upon the success of Realm’s preliminary collaboration with Adelicious, which started in 2023 and targeted on a number of Adelicious exhibits. With this expanded settlement, Realm will leverage its deep experience within the U.S. podcast advert market to drive high-impact alternatives for Adelicious’s total podcast portfolio. Constructing on a profitable 12 months — together with sturdy advert gross sales throughout exhibits equivalent to Brief Historical past Of .. and Intelligence Squared-Realm will now additionally characterize newly-announced Adelicious accomplice Rapid’s podcasts for US advert gross sales.
“Realm’s dedication to delivering distinctive outcomes for our companions is unwavering,” stated Sarah Bentley, Realm’s Head of Community. “Deepening our partnership with Adelicious marks one other important milestone in what’s already been an thrilling begin to the 12 months for Realm. We’re thrilled to convey their total lineup of premium podcasts to the U.S. market, including to our already sturdy slate. With exhibits that inform, entertain, and spark curiosity throughout a number of classes — paired with Realm’s confirmed gross sales experience — this partnership gives manufacturers a strong method to join with engaged listeners.”
Craig Eastwood, Business Operations Director at Adelicious, stated: “Realm has been a superb, trusted accomplice for Adelicious over the past 12 months, serving to us to develop each our enterprise, and extra importantly, our exhibits within the U.S. market — creating higher alternatives for our creators. Their deep understanding of the trade, mixed with a observe file of delivering distinctive outcomes for our exhibits, made this an apparent subsequent step in our partnership.
This previous 12 months has been considered one of outstanding progress for Realm, pushed by strategic partnerships, key acquisitions, and an increasing community of premium content material. With a deal with curating voices that resonate with at the moment’s listeners, Realm has welcomed acclaimed exhibits like Unspooled with Paul Scheer and Amy Nicholson, One thing You Ought to Know with Mike Carruthers, Sagas of Sundry: Goblin Mode from Legendary Leisure, and IGN’s slate of gaming podcast. Backed by hundreds of thousands of engaged month-to-month listeners throughout its ever-growing community, Realm stays targeted on forging high-impact partnerships that push the podcast trade ahead.
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