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Branded podcasts are liked by audiences
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First look: Branded podcasts work – listeners like the brand more after listening to a branded podcast – shows that both keep their attention and that they would recommend to others. That’s the finding of the new 2025 Benchmark Report on Branded Podcasts released today by Signal Hill Insights. The analysis, primarily based on survey responses from greater than 15,000 podcast listeners, offers plenty of robust the explanation why manufacturers must be investing extra in podcasts.
First look: SiriusXM has simply introduced that it’s to increase its SiriusXM Podcasts+ premium subscription to Spotify, YouTube Music, and different podcast apps through SupportingCast. “This enlargement brings SiriusXM Podcasts+ advantages – together with ad-free listening to new episodes, unique bonus content material, and early entry to new episodes of fashionable reveals – to all main podcast platforms.” (You can even subscribe directly with Apple Podcasts).
For those who’re a Podcast Academy member, now you can vote in your favourites in The Ambies. Log into the member portal and go to “The Ambies!” tab for log in credentials. The full list of nominees was printed earlier this week.
Ideas and tips – with Pod Predictor by Coleman Insights
Podcast Information – with Memberful
Utilizing Memberful:Attach Your Résumé has interviews with on-line creators about how their jobs work and the way they obtained there. Hear the non-public tales behind seismic occasions in digital media and study what concrete steps we are able to take to construct a sustainable media panorama. Hosted by longtime podcasters and enterprise homeowners Eric Silver and Amanda McLoughlin, Connect Your Résumé proves that the very best credential for deciding the way forward for media is definitely making stuff.
In In & Around Podcasting, Mark and Danny ask whether or not Podcasting 2.0 has failed. A clickbaity title, they admit – however is there some fact that the hype across the venture appears to have slowed? And what to do about it? Claire Waite-Brown is the visitor.
Takin’ Care of Lady Business® has signed with Salutations Media Co, and launches its third season at present. Tori Dunlap, founding father of Her First $100K, is kicking off the season in a candid dialog about monetary feminism, wealth-building, and breaking down limitations for ladies in enterprise. The present is hosted by Jennifer Justice, Jay-Z’s former legal professional, and continues to function girls founders, executives, and trade leaders redefining success and breaking limitations.
