On the Shopper Digital Present (CES) 2025, Audacity and Claritas announce a partnership to ship enhanced measurement capabilities for purchasers by a cross-platform multi-touch attribution answer for analyzing the impression of broadcast and digital audio campaigns.
Audacity is leveraging Claritas’ superior broadcast radio measurement capabilities to provide deeper insights into marketing campaign efficiency, together with viewers engagement and content material responsiveness. Purchasers will be capable to optimize their complete audio campaigns primarily based on key efficiency indicators by market, inventive, time of day, and many others., to make data-driven selections and understand higher outcomes for his or her media investments.
The Audacity and Claritas answer will combine broadcast radio spots into multiplatform campaigns that Claritas is measuring for Audacity purchasers, monitoring attain and impression frequency for advertisements operating on Audacity broadcast stations.Â
Claritas will mix this information with census-level web site exercise, together with web site visits, purchases and type fills, analyzes it by a proprietary information science mannequin. This mannequin identifies incremental web site exercise pushed by Audacy’s radio campaigns by evaluating uncovered and unexposed markets. These analytics will probably be delivered in close to real-time for quick studying and alternatives to optimize campaigns rapidly.
“Multi-platform audio campaigns that couple conventional radio and digital to ship higher outcomes for our advertiser companions’ audio investments and to their total media plans,” stated Paul Suchman, Chief Advertising and marketing Officer, Audacy. “By integrating Claritas’ superior measurement methodology into Audacity’s analytics stack, we’ll equip our purchasers with much more actionable information on how their campaigns are performing and Audio’s impression on total marketing campaign outcomes.”
“Audacity and Claritas have delivered an necessary breakthrough in promoting measurement, integrating broadcast and digital. The insights on who’s changing primarily based on Claritas ID Graph, mixed with GenAI evaluation, are instantly actionable,” stated Rex Briggs, Chief AI Officer, Claritas. “We’re enabling advertisers to bolster their return on funding whereas offering the strategic worth audio promoting delivers o companies.”
By providing exact measurements of audio marketing campaign efficiency, Audacity and Claritas are enabling advertisers to bolster their return on funding whereas proving the strategic worth audio promoting delivers all through the advertising funnel.
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