Triton Digital, the worldwide expertise firm and providers chief to the digital audio, podcast, and broadcast radio industries, launched its third annual U.S. Podcast Report. The report supplies insights into the evolving U.S. podcast panorama for 2024, together with listening habits, viewers demographic information, and insights into the highest podcast, networks, and debuts from the Triton U.S Podcast Ranker, and extra.
In accordance with the report, the variety of month-to-month podcast listeners continues to rise with 23% progress over the previous three years and virtually 10% over the previous 12 months. InIn 2024, 44% of the U.S. inhabitants reported listening to a podcast inside the previous month. These listeners had been discovered to be youthful, extra educated, extra prosperous, and extra numerous. Podcasting has confirmed to be an enticing and highly effective medium for storytelling, conversations, present occasions and leisure. Different notable findings embrace:
- YouTube continues to be the popular platform for many listeners, capturing 33% of listeners in 2024 — its highest share but — marking a gradual rise from 27% in 2021.
- The highest podcast genres of 2024 had been Information (25% of downloads) True Crime (19%), and Comedy (13%). Of True Crime podcast listeners, 67% had been feminine, of Comedy podcast listeners, 61% had been male, and of Information podcast listeners, 56% had been male.
- The highest gross sales networks of 2024 within the Triton U.S. Podcast Ranker had been iHeart Viewers Community at #1, SiriusXM Podcast at #2, and NPR as #3.
- NPR Information Now (NPR) remained the highest podcasts in 2024. Crime Junkie’s “SERIAL KILLER: The Alphabet Murders Half 1” episode was probably the most downloaded, whereas MURDERED: JonBenét Ramsey was the most well-liked, based mostly on downloads within the first 30 days.
- Bongino Report Early Version with Evita (Cumulus Podcast Community) had the #1 debut in 2024.
The report incorporates information from a number of sources, together with IAB Tech Lab licensed Triton Digital Podcast Metrics service, which measures server log information from the Triton Omny Studio platform and quite a lot of different trade internet hosting platforms. It additionally consists of the information from Triton Podcast Metrics Demos+ resolution, which supplies demographics and viewers traits for podcasts of all sizes, in addition to Demos+ survey of 12,000 largely podcast listeners within the U.S., accomplished in collaboration with Sign Hill Insights.
“2024 marked one other 12 months of outstanding progress for the podcast trade, with listenership broadening throughout demographics and turning into extra mainstream than ever,” mentioned Daryl Battaglia, SVP Measurement Merchandise and Technique, Triton Digital. “As new audiences dive into podcasts and spend extra time listening, fueling deeper engagement, genres like True Crime, Youngsters & Household, and Historical past drive the very best again catalog consumption, creating untapped alternatives for programmatic promoting. At Triton Digital, we stay devoted to offering deep insights into listener habits and platform preferences as this dynamic media continues to evolve.”
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