CoHost, main podcast analytics and viewers insights platform owned by Quill Podcast Company, is worked up to announce the launch of its up to date B2B Analytics function, designed to supply manufacturers and companies with deeper insights into their podcast audiences.
The brand new replace focuses on enhancing listener and lead identification and measuring the ROI for podcast initiatives.
The improved Listener Overview Web page is a key addition, providing a complete view of company-level information for podcast listeners. The brand new function contains job function and seniority columns, permitting customers to see extra detailed listener info when out there whereas nonetheless retaining these listeners nameless.
Customers can now filter and export this information, making it simpler to establish beneficial leads and combine insights into their CRM methods.
“Our aim with the replace is to assist manufacturers higher perceive their podcast audiences and acquire actionable insights that drive enterprise outcomes,” stated Fatima Zaidi, Founder and CEO of CoHost and Quill. “By providing extra in-depth information and enabling extra filtering, we’re empowering manufacturers to measure podcast efficiency whereas figuring out potential leads extra successfully.
CoHost’s up to date B2B Analytics function present a robust instrument for manufacturers that want to maximize the influence of their podcast by understanding who’s tuning in and leveraging that info to drive the expansion.
With packages beginning at $99/month, customers can entry B2B Analytics inside the Professional Plan on each CoHost’s podcast internet hosting and prefix merchandise.
To be taught extra in regards to the B2B Analytics function replace, see the CoHost web site.
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