Goalhanger launches ad campaign

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A Goalhanger ad displaying in a shopping centre — Goalhanger

The UK’s Goalhanger has launched its first multichannel ad campaign, in partnership with Spotify. The video advertisements, which will probably be proven throughout social media, present Spotify customers switching between particular person podcasts (although the “p” phrase isn’t used) – is it one of the best advert for a podcast firm but? You’ll be able to watch it here.

Lower Street has announced speakers for its Brand Podcast Virtual Summit 2025 – together with model new analysis from Sign Hill Insights, the Branded Podcast Benchmark Report. Different audio system embrace consultants from the New York Instances, Morgan Stanley, and Jay Acunzo. The occasion is free.

Yesterday, we reported on Licensync, an Italian company charging for linking to podcasts. Whereas ASSIPOD, the Italian Podcasting Affiliation is listed as a associate on Licensync’s web site, ASSIPOD have instructed us that they don’t seem to be a associate; that their brand is used on the web site with out authorisation; and so they have already requested its removing. We’ve requested Licensync for remark; and added ASSIPOD’s assertion to the article.

Knowledge: Podimo has released the 2024 Global Trend Report, which appears into variations in podcast consumption internationally. True crime reveals have quadrupled in recognition in Spain within the final 12 months, particularly with ladies; however in Norway, males are more and more eager on historical past podcasts. In Denmark, 27% of listeners have spent greater than three hours straight throughout a single day consuming podcasts or audiobooks.

Customers of the Castbox podcast app, one of the vital in style apps on the planet, will now see new monthly podcast recommendations within the app from Tink Media.

YouTube released a look at how the video website is consumed on TV sets. The corporate says: “Podcast watching is rising quickly on TVs. Viewers watched over 400mn hours of podcasts month-to-month on front room gadgets. They’ve been tuning into podcasts equally to how one would tune right into a late-night discuss present.”

DeepCast, which makes the DeepCast podcast discovery platform and DeepCast Pro, a podcast creator suite, has secured additional investment from a set of firms and enterprise corporations, together with Automattic, the proprietor of WordPress and Pocket Casts.

Magellan AI released the top podcast advertisers for November 2024. BetterHelp as soon as once more hit #1 spot, with $8.6mn spent; Amazon was at #2, and T-Cellular at #3. The largest mover was Bartesian, a cocktail maker that, identical to a Nespresso, ~~takes all the enjoyment and enjoyable out of crafting a drink~~ makes a drink on the contact of a button.

Podtrac launched its Top Podcasts By Country lists for November 2024. The information is part-estimated.

Assist needed: The BEA (Broadcast Training Affiliation) has had extra entries than ever for the annual BEA Festival of Media Arts. Which means they want extra reviewers and judges than first thought. When you have spare time over the following month and wish to be a reviewer (it’s a voluntary factor, however you’ll hear plenty of nice audio), please e-mail [email protected]

Additional studying: Amanda McLoughlin from Multitude writes everything you need to know about Spotify’s pivot to video: “Keep away from platform dependence in any respect prices.”

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Audio newspaper for a visible world, the satirical comedy present The Bugle began method again in 2007. With present host Andy Zaltzman, it was initially co-hosted by John Oliver, who spoilt every little thing by turning right into a late evening TV movie star within the US as an alternative. Excitingly, this week, John Oliver returns to the podcast after eight years. They cowl Assad, FIFA and Trump – it’s like he by no means left.

TED Health has simply introduced its plans for season 4, for anybody looking for fascinating insights in well being and wellness. Dr Shoshana Ungerleider will carry her experience and heat to a brand new slate of 20 prolonged episodes, diving even deeper into urgent well being subjects and answering questions listeners didn’t even know they’d.

Firms talked about above:
AmazonAppleApple PodcastsAutomatticBrand Podcast Virtual SummitDeepCastGoalhangerLower StreetMagellan AIPocket CastsPodimoPodtracSignal Hill InsightsSpotifyYouTube