Adelicious, the UK’s main impartial podcast internet hosting and monetization community, has greater than doubled its common marketing campaign spend and the variety of manufacturers promoting on the community since 2023, delivering its one-billionth advert impression this yr. The community’s exhibits now appeal to a month-to-month listenership 4 instances greater than the common on main world platforms, solidifying Adelicious’ place as a market chief.
These spectacular figures have been pushed by vital additions to the invite-only community in 2024. Amongst these is the complete roster of podcasts from DMG, probably the most acknowledged and engaged information model within the UK. Their shot now hosted by Adelicious embrace the true crime collection The Trial, Soccer A-Z, which reunites former Soccer AM hosts Tim Lovejoy and Helen Chamberlain and Bryony Gordon’s Lifetime of Bryony.
Adelicious additionally welcomed a spread of top-tier expertise from Avalon, together with Russel Howard’s 5 Fantastic Issues and Frank Skinner’s Off the Radio following his departure from Absolute Radio, in addition to his Poetry Podcast. In the meantime, common breakthrough acts together with Shabaz Ali’s You’re Wealthy, I’m Poor additionally joined the community this yr.
These additions spotlight Adelicious’s dedication to supporting each established names and rising voices within the comedy world, additional exemplified within the firm’s proceed headline sponsorship of The Cheerful Earful Pageant and sponsorship of the Impartial Podcast Awards.
Different notable 2024 signings included new launch Style Neurosis with Bella Freud, the place famend dressmaker Bella Freud invitations visitors to ‘lie on the sofa’ to discover the connection between vogue and id. The video-first podcast options fascinating conversations with figures like Kate Moss, Eric Cantona, and Courtney Cox, delving into how private type displays broader themes of self-expression and tradition.
2024 has been a transformative yr for Adelicious, reaching distinctive income progress and greater than doubling its model portfolio. Excessive-profile shoppers, together with Amex, Airbnb, Bupa, EE, Fever Tree, Marks & Spencer, Virgin Atlantic, Peloton, Slack, TNT, and lots of extra, now depend on the Adelicious community to amplify their model voices.
This summer time, Adelicious additionally coordinated a six-month landmark partnership with Colgate and The Diary of a CEO, alongside the model’s media company, Wavemaker UK, a collaboration that’s notable for being the model’s first ever podcasting marketing campaign.
Management milestones have additionally been a spotlight of 2024. Andrew Goldsmith was promoted to CEO from his function as Managing Director and has used his function to champion the rising downside of ageism in promoting, advocating for illustration within the voices and tales we see and listen to, in addition to creating alternatives for individuals of all ages inside the business itself. This dedication displays a constructive imaginative and prescient for a extra various and inclusive future in promoting.
Alongside Andrew’s promotion, Gemma O’Brian was promoted to Head of Gross sales, and Lora Elliott to Head of Campaigns, additional strengthening Adelicious’s senior management crew.
Andrew Goldsmith, CEO, Adelicious stated: “2024 has been one other landmark yr for Adelicious. Delivering over one billion impressions and reaching a month-to-month listenership 4 instances greater than the common on main world platforms are achievements we’re extremely pleased with. Our mission has at all times been to create success for our podcasters whereas delivering distinctive worth to advertisers. This yr’s achievements replicate that dedication, and we’re excited to construct on this momentum as we look forward to an excellent greater 2025.”
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