Magellan AI, the chief in audio intelligence, analytics, and measurement, is thrilled to announce that it has achieved certification for podcast measurement compliance from the IAB Tech Lab. This milestone reinforces Magellan AI’s dedication to offering exact, clear, and dependable metrics to the podcast promoting trade.
The IAB Tech Lab’s certification course of evaluates adherence to the Podcast Measurement Technical Pointers 2.2., guaranteeing a standardized and reliable strategy to metrics like downloads, distinctive listeners, and advert supply. Following a swift two-month audit, this certification confirms that Magellan AI meets the very best requirements of accuracy and consistency, enabling advertisers and publishers to make data-driven choices with confidence.
“Securing IAB Tech Lab certification demonstrates our ongoing dedication to belief, transparency, and consistency in podcast promoting measurement,” mentioned Jim Ballas, GM Measurement at Magellan AI. “This certification validates our mission to ship correct podcasting information and measurement instruments that optimize for ROI for advertisers and streamline operations for publishers.”
With this certification, Magellan AI strengthens its place as a trusted companion in search of best-in-class instruments that now embody IAB Tech Lab validated downloads. Along with leveraging IAB Tech Lab licensed metrics, Magellan AI’s measurement instruments give advertisers and shoppers complete insights into viewers habits, model carry, and marketing campaign outcomes, together with:
Actual-time supply monitoring by means of airchecks
Programmatic marketing campaign and inventive distribution evaluation
Detailed impression and listener metrics for advertiser attribution and podcast promotions
By aligning with IAB Tech Lab’s Technical Pointers, Magellan AI supplies the trade with a shared supply of fact for podcast measurement, lowering discrepancies and fostering confidence in podcasting as a scalable medium.
“Standardized, dependable information is crucial for driving progress in podcast promoting,” added Carmon Hendrix, CEO of Magellan AI. “We’re excited to proceed pushing all the audio trade ahead alongside IAB Tech Lab and our shoppers: the most important publishers, advertisers, and businesses within the audio ecosystem.”
To discover Magellan AI’s IAB Tech Lab-certified capabilities and find out how they’ll profit your campaigns, go to the web site.
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