American Public Media (APM), one of many nation’s largest public radio and podcast networks, announces an unique partnership with Magellan AI, the chief in audio intelligence, analytics, and measurement, to offer real-time attribution and viewers analytics to advertisers.
APM’s adoption of Magellan AI’s strong measurement instruments brings in a brand new period of transparency and actionable information to the general public media sector, giving advertisers readability into marketing campaign effectiveness beforehand discovered solely inside main business platforms.
This partnership underscore APM’s dedication to advancing how public media connects advertisers to audiences. APM’s integration of Magellan AI alerts a serious shift, giving advertisers exact, real-time insights with out extra prices. Campaigns can now be measured with a level of accuracy that permits shoppers to know the influence of their investments and goal their messaging as successfully as in business media areas.
“With Magellan AI’s attribution capabilities, APM is redefining there of public media within the digital age,” stated Thomas De Napoli, vice chairman of income technique at American Public Media Group.
“This partnership unlocks a stage of viewers insights which can be aggressive with different tech and media giants, equipping our advertisers to make higher data-informed choices. By bringing this know-how to our shoppers, we’re not solely enhancing the transparency of marketing campaign influence but in addition affirming the distinct worth of putting messages in a trusted, brand-safe surroundings — a cornerstone of APM’s dedication to high quality and innovation.”
“Our collaboration with APM makes a major step ahead for superior measurement of public media,” stated Cameron Hendrix, CEO and Co-Founder at Magellan AI. “APM’s dedication to investing in industry-leading know-how alongside its award-winning public radio programing and podcast content material aligns completely with our mission to offer probably the most correct, dependable, and actionable insights in audio promoting.”
“APM’s multi-year digital transformation technique is reshaping what public media can supply right this moment’s media consumers,” stated De Napoli. “From implementing our Sensible CPM technique, a proactive strategy to modernizing digital gross sales capabilities that gives actionable insights and streamline marketing campaign administration — to participating cutting-edge attribution know-how, APM is assembly the evolving wants of advertisers with options that prioritize perception, accountability, and measurement influence.
“In right this moment’s crowded media panorama, the partnership exemplifies how public media can evolve alongside media panorama, this partnership exemplifies how public media can evolve alongside business platforms, whereas remaining dedicated to its core values of high quality, integrity and belief.”
For extra details about American Public Media and Magellan AI, go to americanpublicmediagroup.org and magellan.ai.
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