Acast, the world’s largest unbiased podcast firm, introduced the acquisition of Surprise Media Community (WMN), the full-service, award profitable inventive studio.
WMN will mix with Acast’s current inventive workforce to kind a brand new devision, Acast Artistic Studios. The group will present advertisers with built-in campaigns and branded content material options from ideation via to manufacturing and marketing campaign supply, to succeed in engaged audiences throughout audio, video, social, reside occasions, and extra. It should additionally embrace WMN’s current authentic content material arm which is able to proceed to provide premium authentic podcasts.
WMN is a female-founded, audio-first inventive studio primarily based studio in New York Metropolis that works with main world manufacturers on storytelling in audio and past. Based in 2018 by former award-winning journalist Jenny Kaplan and Shira Atkins, WMN produces audio, digital, experimental and social campaigns for shoppers together with Nike, Pfizer, GE and Mercedes Benz. The brand new devision shall be led by Kaplan and Atkins and embrace current expertise and assets already offering Acast’s companions with inventive providers throughout a number of channels.
“This acquisition considerably expands our US operations with the introduction of a extremely skilled content material studio — in each authentic and branded, empowering advertisers to create much more impactful campaigns throughout audio and past,” mentioned Acast CEO Ross Adams.
“Acast Artistic Studios supplies a whole answer, tapping into the rising demand for progressive, omnichannel campaigns. This not solely opens new income streams for creators but additionally permits deeper relationships to carry larger, bolder concepts to life. Collectively, Acast and WMN have established an industry-leading group with unmatched inventive service and manufacturing capabilities. This, coupled with Acast’s scale and established community, creates a dynamic ecosystem the place manufacturers, creators and audiences can all profit.”
“WMN’s mission is so tightly aligned with that of Acast — bringing essential and alter making tales to the world,” mentioned WMN CEO Jenny Kaplan. “Collectively, we are going to enable each creators and advertisers to succeed in new audiences, construct profitable companies, and form the way forward for audio.”
About Acast
Since 2014, Acast has been creating the world’s most beneficial podcast market, constructing the know-how which connects podcast creators, advertisers and listeners. Its market spans greater than 135,000 podcasts, 2,700 advertisers and c.1 billion quarterly listens.
Crucially, these listens are monetized wherever they occur — throughout any podcasting app or different listening platform. The corporate operates worldwide and is headquartered in Stockholm, Sweden. Acast is listed on the Nasdaq First North Premier Development Market (ACAST.ST).
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