AMA, the chief in dynamic artistic for audio, at the moment announced a big replace to its API integration instrument to streamline the administration of first-party knowledge for manufacturers. This replace permits manufacturers to simply add and handle each static and reside knowledge by means of a seamless Google Sheets integration, providing a extra environment friendly and user-friendly resolution for dealing with giant knowledge units.
The improved instrument helps manufacturers keep extremely customized, data-drive campaigns utilizing any customized knowledge supply and up-to-the-minute data. With AMA’s new “knowledge library” characteristic, manufacturers can retailer first-party knowledge centrally, permitting them to entry it throughout a number of campaigns with out having to re-add.
“As knowledge turns into more and more crucial to efficient promoting, manufacturers want instruments that make it simpler to handle and leverage that data,” stated Paul Kelley, CRO at AMA. “On prime of our present contextual knowledge factors, our new replace provides manufacturers the flexibility to seamlessly management their first-party knowledge so campaigns are at all times related, customized, and pushed by real-time insights.”
The brand new replace additionally lets manufacturers refresh reside knowledge at intervals of their selecting to take care of real-time relevance — a key benefit for industries like retail and betting the place personalization and timeliness are essential.
Powerball efficiently used AMA’s API integration to dynamically point out the prize pot for every lottery occasion they promoted, with the pot measurement altering weekly. This allowed the model to offer contemporary, related data to listeners, making their promoting extra partaking and well timed. One other noteworthy marketing campaign was for Chevron, who used the instrument to dynamically share the space to the closest fuel station, offering clients with priceless real-time data.
“With manufacturers proudly owning huge quantities of first-part knowledge, they’re always searching for methods to leverage it throughout their advertising efforts — delivering real-time, related messages that resonate with their audiences,” added Kelly. “Our enhanced instrument now permits audio to be an integral a part of these hyper-personalized campaigns and make a better affect.”
To be taught extra about this instrument, in addition to AMA’s cutting-edge know-how and the way it permits data-driven, dynamic advert experiences, go to amillionads.com.
About AMA
AMA is the chief in Dynamic Artistic for audio. We ship custom-made, knowledge pushed, dynamic advertisements on the world’s largest audio platforms.
Through the use of any mixture of contextual and audience-level knowledge, we will dynamically serve essentially the most related and actionable advert to every listener. With over 10 billion advert impressions served thus far, our platform automates the supply of ‘platform-intelligent’ advertisements throughout all audio codecs, together with streaming, podcast, and broadcast radio.
Based in 2015 with places of work in New York and London, we’ve delivered customized advertisements throughout the globe for main manufacturers equivalent to Google, Walmart, Goal, Uber, Amazon, McDonald’s, American Specific, and Meta.
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