Crowd Community (Crowd), considered one of Europe’s quickest rising unbiased podcast networks, has expanded its capabilities and welcomed two new video producers to its staff following the elevated demand for video and social content material from its audiences and model companions.
It follows the corporate’s efficiently launching the YouTube channels for 2 of its hottest sports activities podcasts this yr, FC Bullard and For The Love of Rugby. YouTube channels are one key strand of Crowd’s wider content material advertising supply, because it goes past podcast manufacturing into video, social media technique, merchandise help, and reside present launches.
Crowd’s expanded supply to manufacturers comes as demand for video and social media content material grows, amongst each podcast followers and types alike. Video content material has already confirmed profitable for Crowd, producing a whole bunch of 1000’s of views of longform YouTube episodes and tens of thousands and thousands throughout social media.
In addition to launching YouTube channels for For The Love Of Rugby and FC Bullard, Crowd has additionally made strides in brining in multichannel ladies’s sports activities content material to audiences. Crowd launched the Chelsea ladies’s staff’s We’re Chelsea podcast in March this yr, main the way in which for ladies’s sports activities manufacturers. We Are Chelsea obtained over 1,000,000 views throughout Chelsea’s digital channels simply two weeks after launch, with TikTok movies hitting 50 million views over summer season.
Crowd now works alongside a number of family names to amplify their publicity throughout channels akin to podcasting, social media and extra. This contains Greenpeace’s Oceans: Life Beneath Water which received the bronze award within the Local weather class on the British Podcast Awards in 2024. It’s partnerships with large manufacturers are set to develop in 2025 because it eyes new collaborations.
Mike Carr, CEO at Crowd Community commented: “We’ve seen the market bear huge change within the final yr alone. Audio and even video is now not the avenue in podcasting however we’re now seeing a necessity to offer a 360 strategy to working with manufacturers to attain profitable multichannel engagement with audiences.
“This yr has been a pivotal one for us. Welcoming large names akin to Greanpeace and Chelsea to Crowd Branded, has enabled us to work with some unbelievable groups, who’re eager to inform tales and attain new audiences in a recent, dynamic means. I’m excited to see how our staff continues to broaden our branded providing to attain impactful engagement with followers and audiences.” About Quill:
Quill is an industry-leading branded podcast manufacturing company working with a few of North America’s largest manufacturers akin to Walmart, Yelp, Interac and extra, reaching international audiences. By producing results-oriented, collaborative and experimental content material, the corporate is offering podcast providers that match the wants of each model. Quill’s overarching mission is to extend model attain, construct new relationships and supply impactful outcomes via compelling tales. Quill is the dad or mum firm of CoHost, a podcast analytics and viewers insights platform constructed for manufacturers and businesses.
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