Platform Media, the next-generation media firm, has introduced its majority acquisition of The Good, The Dangerous & The Rugby, the world’s largest rugby present.
It follows the corporate efficiently launching the YouTube channels for 2 of its hottest sports activities podcast this yr, FC Bullard and For The Love of Rugby. YouTube channels are one key strand of Crowd’s wider content material advertising and marketing provide, because it goes past podcast manufacturing into video social media technique, merchandise assist, and reside present launches.
Crowd’s expanded provide to manufacturers comes as demand for video and social media content material grows amongst each podcast followers and types alike. Video content material has already been confirmed profitable for Crowd, producing lots of of 1000’s of longform YouTube episodes and tens of tens of millions of views throughout social media.
In addition to launching YouTube Channels for For The Love Of Rugby and FC Bullard, Crowd has additionally made strides in bringing in multichannel girls’s sports activities content material to audiences. Crowd launched the Chelsea girls’s staff’s We Are Chelsea podcast in March this yr, main the best way for ladies’s sports activities manufacturers. We Are Chelsea obtained over 1,000,000 views throughout Chelsea’s digital channels simply two weeks after launch, with TikTok movies hitting 50 million views over summer season.
Crowd now works alongside a number of family names to amplify their publicity throughout channels corresponding to podcasting, social media and extra. This consists of Greenpeace’s Oceans: Life Beneath Water which received the bronze award within the Local weather class on the British Podcast Awards in 2024. It’s partnership with huge manufacturers are set to develop in 2025 because it eyes new collaborations.
Mike Carr, CEO at Crowd Networks commented: “We’ve seen the market bear large change within the final yr alone. Audio and even video is now not the one avenue in podcasting however we’re now seeing a necessity to supply a 360 method to working with manufacturers to realize profitable multichannel engagement with audiences.
“This yr has been a pivotal one for us. Welcoming huge names corresponding to Greenpeace and Chelsea to Crowd Branded, has enabled us to work with some unbelievable groups, who’re eager to inform tales and attain new audiences in a recent, dynamic method. I’m excited to see how our staff continues to broaden our branded providing to realize impactful engagement with followers and audiences.”
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