Does your podcast want a media equipment? Sure, undoubtedly. A podcast media equipment is a package deal of details about your podcast that’s straightforward to share and eat.
Consider it as an appetizer sampler platter. It’s a condensed, snack-sized, flavorful model of your work, that makes listeners need extra.
You would possibly shake your head, smile, and switch again to a different certainly one of these shiny AI instruments that may generate your press equipment supplies for you. That’s superb; we’ve a guide to AI podcasting tools that can assist you consider which is finest on your functions.
However, figuring out the way to assemble a podcast media equipment of your individual will enable you perceive why and how an excellent media equipment works.
True, it’s added work. However whether or not your podcast is an income stream or a enjoyable pastime, a media equipment is value your time and vitality.
A very good podcast media equipment does all the following:
- Helps listeners to seek out and share your podcast
- Builds a relationship with sponsors
- Offers journalists key data for articles about your podcast
- Reveals your podcast’s distinctive worth proposition,
- Persuades company to take part in your present
- Condenses and sums up your podcast for future pitches
Bookmark this information. We’ll focus on media equipment terminology, what goes right into a media equipment (together with the way to assemble these parts), and the way to use a media equipment to interact audiences, sponsors, and company.
Let’s get some terminology out of the best way up entrance.
Media kits are type of like press kits, for these of us sufficiently old to recollect printing presses (hiya!). However in contrast to press kits, which had been primarily simply textual content and statistics, media kits are extra technologically refined and dynamic.
Free templates in Canva or different design software program make a visually beautiful podcast media equipment that goes far past what’s potential in a Phrase doc. However we’ll get to the how-to shortly.
So, What’s a Podcast Press Launch?
A press launch is a part of your podcast media equipment. It usually proclaims the launch of a brand new podcast, a milestone reached, or a serious change.
Press releases could be efficient and will be the first place folks study your present. However, by definition, they’re non permanent, whereas a media equipment endures.
The best way to Plan Your Podcast Media Package Like a Story
So, how do you create certainly one of these unhealthy boys? First, draft out your ideas. Ask your self questions like a journalist: take a second to jot down down the What, Who, The place, Why, When, and How of your podcast.
Jot down some brief solutions in your podcast planner or pocket book.
What’s your podcast?
That is your podcast description. One significant descriptive sentence is ideal.
WHO is your podcast?
Sure, this generally is a brief bio about you or your small business, however it’s additionally a brief bio about your supreme listener. It sounds unusual, however it is advisable inform them who THEY are. For instance, “Podcraft listeners are early-stage and aspiring podcasters seeking to launch a present optimised to develop and monetize”.
Individuals will both say, “This sounds precisely like me” or “That isn’t me in any respect”, and each responses are constructive. Your podcast can’t be for everybody.
The place is that this podcast from?
Did the present develop out of a team-building workshop? Is it uniquely Minnesotan? Does it happen in an uncommon surroundings (comparable to Hostile Worlds’ starship Tardigrade)? Is it recorded in an uncommon place, like your private home, a specific recording studio, or a van?
Your WHY?
What would you like your podcast to perform? For instance, “Hostile Worlds is designed to show the viewers in regards to the universe in an entertaining and accessible approach.”
When?
What’s essential about your podcast’s previous? When did you begin, and the way has your podcast grown? In case you haven’t launched but, what essential dates are coming quickly on your podcast? What’s your launch date? What’s your episode frequency?
How?
How can folks hear, get in contact with you, and have interaction with the present? Write down your podcast website URL, social media handles, e mail handle, and RSS feed. Hyperlink to your web site’s “Hear Now” web page: here’s an example of the “Listen Now” page for Podcraft.
Our free Podcast Planner tool will assist you a large number, right here. It simply takes a couple of minutes to fill out and it’ll offer you a number of recommendations, concepts, and inspiration in the direction of creating your podcast media equipment.
Nice! Now that you’ve got drafted all these ideas into condensed statements, let’s make the constructing blocks of the press equipment itself.
If you would like your podcast to be accessible to anybody, the media equipment must be the best potential multi-tool.
You must create:
- A truth sheet, as a PDF, with an online web page model.
- A Google Drive or Dropbox folder
- Copies of your podcast’s artwork and related photos, optimized for internet and print
The Podcast Truth Sheet
That is the place the magic occurs. It doesn’t matter what sort of podcast you’ve, listed here are the constructing blocks of your truth sheet:
- About (your podcast’s description)
- Who’s concerned
- Audience: who is that this present for
- Contact data (you’d be shocked how many individuals overlook this)
- The best way to hear
You can even add a few of these, in case you have them:
- Awards and accomplishments
- Measures of engagement, like what number of followers you’ve on which social media platforms, what number of downloads, or what international locations your podcast has been performed in
- Opinions or constructive social media messages about your content material
- A particular episode that’s an excellent one to hearken to first
Kind the solutions to the bullet factors above in a Phrase doc. You’ll copy and paste every block of textual content into your design software program. Design software program usually can’t verify for spelling or typos.
Copy and paste the textual content you typed in your Phrase doc into the related areas of your truth sheet template.
Alter the colours to suit your model and add the pictures you wish to embrace.
When the sections are constant, and every thing appears neat and legible, save the doc as a PDF and put it in your podcast media equipment folder.
Basically, you summarize your present and what it goes effectively with, then, collect the pictures. As soon as you set all of it collectively, all you’ve spent is time and endurance.
What in case your podcast doesn’t have nice opinions, big obtain numbers, or armies of social media followers? Take the great issues you’ve and put them within the highlight. The remainder will comply with as you construct your viewers.
Your Podcast Media Package Folder
Make it straightforward for writers to advertise you. Some journalists desire to work offline and would slightly have the information about your present in a format they will save to their desktop or print out and browse.
Create a folder with a public hyperlink, comparable to a Google Drive or Dropbox zip folder. Set the permissions to view-only. Take a look at the hyperlink with a pal to ensure it’s accessible.
Bookmark this hyperlink or copy and paste it right into a notice in your desktop. You’ll be utilizing it usually.
You’ll additionally wish to create an online web page model of your media equipment, which you’ll replace shortly and ship to events.
This model of your media equipment helps your SEO as a result of serps will index the knowledge on the web page.
Your Podcast Artwork
A journalist would possibly publish an article about your podcast in print media. In the event that they do, they’ll need a picture to make their article stand out.
Photographs 300 dpi (dots per inch) or extra work effectively for print media. Most artwork that works on a display screen is 72 dpi and received’t be clear in print, so add a 72 dpi and 300 dpi copy of your podcast cowl artwork or emblem.
Save your podcast artwork as a .png or .jpeg to your folder, with a transparent title(i.e., “podcast-title-media-kit-print-july2024′), so the recipient can discover it simply. Put these in your podcast media equipment folder.
Visible Media for Audio Podcasters
Podcasters should be aware of the visible parts of their model. Identical to while you’re including sound results or music to your podcast, you need to have the ability to discover and use your visible parts shortly.
Make a folder to make use of as you construct your media equipment. Put within the photos you wish to use. Kind up a notice with the next:
Put this folder in your desktop, alongside together with your emblem and podcast artwork information. Title it “[your podcast title] visible belongings.” You possibly can pull from this folder as you’re employed in your truth sheet.
Right here’s a deeper dive into creating artwork and logos for your podcast, too!
Sure. Hyperlink to your podcast web site’s “hear now” web page, in addition to to your podcast’s social media profiles.
It doesn’t matter if the recipient’s going to print the podcast media equipment or not. They will nonetheless click on on the hyperlinks to get extra data.
Extra Content material
Over time, there will probably be totally different belongings so as to add to the folder. Transcripts, press releases, pictures, and updates can go into your podcasting press equipment too.
Ensure that this stuff all have clear dates and file names.
After I first began media kits in Canva, the variability and panache of the layouts had been staggering. However don’t simply choose no matter template appears the boldest or attention-grabbing – make sure your template fits the solutions to the questions you initially requested.
You need a template that appears precisely just like the temper you need your podcast to convey. So, contemplate your podcast area of interest and viewers while you choose one out.
You additionally wish to take into consideration content material. In case your media equipment focuses on opinions and descriptions, you might have considered trying a template with extra textual content containers.
A template with extra picture areas would match a podcast that wants photos (comparable to a vogue podcast).
Add your podcast media equipment folder to Google Drive or Dropbox. Ensure that it’s publicly accessible however view-only. In your web site, hyperlink to this folder. You can even hyperlink to it out of your present notes.
Sometimes, podcast web sites have an “About” web page, since most customers don’t assume a media equipment applies to them. However, the “About” web page can repeat all the knowledge out of your truth sheet.
If you invite company to your podcast, share the media equipment with them. A truth sheet on your company goes a protracted strategy to getting that one incredible star in your present.
Your podcast media equipment exhibits them what to anticipate, the way to put together, and what your present can do for them.
Maintain it brief (why not pull some data from our information on being a great podcast interview guest?) and constructive, they usually’ll be extra more likely to present up on time, ready and assured.
Girl in Space’s press kit page echoes their podcast media equipment truth sheet. It has a hyperlink to a Dropbox folder close to the highest of the web page.
Red Fathom has press kits for his or her exhibits Hannahpocalypse and Cybernautica. Every is crystal clear and accessible, to the purpose that these might be helpful templates on your podcast media equipment.
Elsewhere, Multitude Productions‘ podcasts set an excellent instance with their podcasts’ media kits. They hit all of the essential speaking factors for journalists and bloggers.
As a substitute of labelling these as “press kits.” Multitude places this information within the “About” part of every web site. Click on on the “About” tab for their Spirits podcast, and also you’ll discover some of the complete and detailed podcast media kits on the market.
While you spend time constructing your viewers actively, an excellent podcast media equipment helps you construct your viewers passively.
A media equipment makes it straightforward on your followers, serps, and writers to share your present.
Legacy media’s conventional press equipment construction made it straightforward for anybody to jot down about and share the most recent TV present, theatre venture, or ice cream model. If you plan the actual fact sheet’s content material, package deal the knowledge and pictures accessibly, and put it on the market to share, it’s like packing a snack on your future audiences.
After they perceive your present, they’ll come again for a full meal – and produce their buddies.
A podcast media equipment is only one wonderful means to assist your present develop. In The Podcraft Academy, you’ll discover many extra, from our Development Mastery course to suggestions and accountability instruments. We’d like to work with you in there!
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