The worldwide audio promoting market, Audacia Audio, is enabling manufacturers and companies in Australia and Asia Pacific to entry numerous worldwide audiences in a one-stop market for his or her campaigns in a primary for the trade, assembly rising demand.
Manufacturers and companies have beforehand discovered it troublesome to achieve minority teams together with culturally numerous languages, audiences with a incapacity and the LGBTQI+ neighborhood. Audacia Audio helps manufacturers and companies goal premium audio promoting campaigns to numerous audiences internationally at scale.
Audacia Audio Founder & CEO Kym Treasure mentioned, “Audio promoting has gained immense recognition worldwide and serves as a significant alternative for Australian manufacturers to penetrate worldwide markets and entry numerous audiences at scale.”
“All through Australia, greater than 23% of customers talk in a language aside from English at residence. Multicultural focusing on is a rising and vital demographic that each one manufacturers should take note of. Audacia Audio empowers entrepreneurs to successfully attain these necessary audiences,” mentioned Ms Treasure.
Based on Santosh Murthy, Managing Director of Id Communications — IPG Media manufacturers’ numerous viewers specialists, and an Audacia Audio accomplice, “We all know Australia is rising, and this development is being propelled by numerous viewers teams.
“Related adjustments with in-language content material is required to achieve and talk successfully with rising multicultural populations of Australia – with the expansion coming from Gen Z and younger households. Audio, via radio has been a penchant for multicultural Australia over the a long time and we’re excited to discover how digital audio can prolong this to age teams for each Authorities and company campaigns,” mentioned Mr Murthy.
Audacia Audio is the one impartial, international, digital audio promoting resolution, offering a strong mixed resolution for manufacturers and companies throughout Podcasts, Gaming, Music and Streaming.
Audacia Audio was based in Singapore by ex-Spotify Gross sales Director, Kym Treasure in November 2022, figuring out a niche out there for a complete premium audio promoting market in Asia Pacific. Since inception, the Audacia Audio staff has delivered over 50 campaigns throughout 15 international locations around the globe for manufacturers together with McDonald’s, Porsche, Mastercard, Most cancers Council and plenty of extra.
Throughout Asia Pacific, Audacia Audio is aiding airways and tourism organizations in reaching inbound prospects by producing audio adverts of their native languages, together with Singapore Tourism Board, Singapore Airways and Malaysian Airways.
The enterprise has skilled 400% year-on-year development from 2023 to 2024 and is prepared for growth all through the APAC area. Based on IAB, audio promoting revenues are anticipated to greater than double between 2023 and 2025, presenting a major alternative for market development.
Audacia Audio can be poised for development, having partnered with 5 of the main media shopping for companies in Asia Pacific, — IPG, OMG, Dentsu, Publicis Group, and WPP – whereas additionally increasing its partnerships with impartial media companies and types straight.
“Collaboration with the most important media shopping for companies in Asia Pacific, we enter our third 12 months primed for vital development. {Our relationships} with premium international publishers will improve our shoppers’ alternatives to interact with beforehand untapped audiences. This distinctive entry will enable manufacturers to achieve customers internationally together with minority teams and multilingual audiences, of their native languages, in ways in which no different marketplaces can,” mentioned Ms Treasure.
Combining media shopping for, inventive manufacturing, numerous audio environments, and thorough reporting together with attribution, the Audacia Audio resolution creates efficiencies for media companies and types. This streamlined strategy permits for efficient marketing campaign planning, audio manufacturing, distribution, and reporting of audio investments.
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