Newspaper’s hit podcast not all it seems

Unique: Spain’s Hoy en EL PAÍS has been claiming impressively high download figures; but right this moment, Podnews can reveal that most of the downloads had been by no means heard. The 14MB podcast was observed automatically downloading, with out person intervention, in a browser utilizing an iPhone user-agent – simply by visiting the elpais.com homepage.: thus artificially rising the obtain numbers from each cell customer to the web site. El País obtained over 118mn visits in September, in accordance with related net, making it the most important Spanish newspaper on-line. It’s owned by Prisa. The podcast is outwardly the twelfth largest present, by downloads, on Triton’s Latin America Podcast Ranker, and forty fifth in Podtrac’s estimated Spanish podcast ranker – the present, hosted by Triton Digital, additionally seems to comprise a spot for programmatic promoting.

• Podnews notified the newspaper of this behaviour, with a way to breed it, and requested for a press release. The auto-download behaviour has now quietly ceased.
• In the event you suppose you’ve seen this earlier than, iHeart was auto-loading podcasts on its over 1,000 radio station web sites in 2018.

Acast released its Podcast Pulse report, working with Edison Analysis. 80% of podcast listeners tune into area of interest podcasts, with 63% saying they’re much less prone to skip advertisements on these exhibits. 92% say they take heed to podcasts as a result of they cowl subjects extra in-depth than different media. The info is available in full here.

The winners of the Signal Awards were announced. 170,000 votes had been forged for the Listener’s Alternative Award winners.