Acast, the world’s largest impartial podcast firm, announced a strategic partnership with Initium Media, a number one digital media outlet concentrating on world Chinese language-speaking communities throughout Asia Pacific, North America, and Europe.
This collaboration makes a big step ahead for Acast in increasing its footprint throughout the dynamic and rising Chinese language-speaking podcasting markets.
Initium Media’s robust model recognition and deep understanding of the Chinese language-speaking viewers might be instrumental in serving to Acast and its advertisers attain new audiences in these areas. Initium Media has been a digital media firm for 9 years and at present has over 21,000 energetic subscribers and greater than 100,000 distinctive guests per week.
Earlier this yr, Initium Media launched its first information podcast Initium Reviews 端传媒音頻 concentrating on Mandarian-speaking audiences and that includes in-depth discussions on main information tales and concepts, with a deal with narrative journalism and storytelling. That is Initium Media’s first step into audio journalism with plans to increase into investigative reporting and long-form collection sooner or later. The partnership with Acast will unlock alternatives for this current and future podcasts and types alike.
“Initium is a media powerhouse with a confirmed monitor report of partaking the Chinese language diaspora,” mentioned Megan Davies, Acast’s MD for Worldwide. “This collaboration aligns very neatly with our world enlargement technique and can allow ups to supply our advertisers unparalleled entry to a brand new, extremely precious viewers.”
“Partnering with Acast empowers our storytelling and permits our workforce to ficus on what they do finest — partaking with our viewers. As increasingly Chinese language audio system incorporate podcasts into their day by day lives and information consumption, we’re pushing boundaries and setting new requirements in Chinese language-language journalism podcasts,” says Yi Yang, Director of Audio at Initium Media.
“Acast affords a various vary of monetization instruments, making the partnership the primary vital transfer for Chinese language-language podcasts in exploring new income streams,” Yang provides.
By combining Acast’s industry-leading podcast know-how and promoting capabilities with Initium Media’s robust regional presence — particularly in Hong Kong, Taiwan and the US – the partnership goals to speed up the expansion of the Chinese language-speaking podcast ecosystem.
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