Main podcast manufacturing firm, Pay attention, is proud to announce as Director of Advertising and marketing and Partnerships, a newly fashioned position that may see her lead the corporate’s industrial and development technique throughout their award-winning visualized slate, increasing originals and Labs, it’s advertising and marketing and consulting division.
Emma brings 15 years of PR and media experience, together with a standout three-year stint at The Diary of a CEO, the place she was concerned from its startup part. She performed a pivotal position within the podcast’s speedy development, securing in depth press protection and reserving main visitors corresponding to Stephen Fry, Luis Capaldi, and Louis Theroux.
Emma additionally expanded the podcast’s distribution to 14 airways, together with BA, Emirates, and JetBlue, and launched the primary video podcast quick channel on Samsung TV Plus throughout the UK, Germany, Austria, and The Netherlands. Moreover, she labored on the USA chart-topping podcast, Trendy Knowledge, hosted by Chris Williamson, securing high-profile visitors and new distribution alternatives to broaden the present’s attain and impression.
At Pay attention, Emma will improve and develop the present podcast slate, whereas driving recent inventive and industrial alternatives for talent-led unique podcasts. By way of Pay attention Labs, she’s going to improve and develop the premier podcast consultancy, trusted by high manufacturers like Netflix, The Telegraph, and Sheerluxe. Emma brings her distinctive partnership experience, having pushed revolutionary collaborations with main manufacturers together with WHOOP, The Monetary Occasions, and Mercedes.
Josh Adley, Managing Director at Pay attention says: “Emma joins us at a massively thrilling time for the corporate, 2024 has been our most well known and commercially profitable 12 months to this point. As we transfer into the following part of Pay attention’s development, Emma’s unmatched expertise of constructing world podcast manufacturers and securing flagship industrial offers will add vital worth to Pay attention’s exhibits. The perception she’s going to deliver to Pay attention Labs can be invaluable to our shoppers.”
Emma Wiliams provides: “With its popularity as a frontrunner in visualized podcasts, I’m extremely excited to be becoming a member of Pay attention at such a pivotal time. I’m trying ahead to bringing my expertise to the crew and contributing to the continuing success and development of its distinctive various podcast slate and past!”
The Pay attention crew have by no means been busier, with the latest launch of M&S’s Proper Tasty Pub Quiz, hosted by Tom Kerridge and broadcaster Chris Stark, a brand new season of The Traitors: Uncloaked confirmed, and a continued concentrate on the third season of Olivia Attwood’s So Mistaken It’s Proper, following its British Podcast Award win final week.
Plus, Rylan and Scott Mills proceed to deliver their signature attraction and wit to new BBC visualized podcast, Pop High 10, taking audiences on a nostalgic journey by popular culture.
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