Spotify leaves the IAB; no longer certified

• EXCLUSIVE: Spotify is no longer a member of the IAB, having quietly ceased its membership within the final three months. After a press enquiry from Podnews, Spotify’s Megaphone, Chartable and the Spotify for Podcasters host previously often called Anchor have been removed from the published list of compliant companies for podcast measurement. They final underwent certification in 2020.

  • “Spotify values our longstanding partnership with the IAB,” a Spotify spokesperson informed Podnews. “For 2024, we’re taking a pause to guarantee that we will take part in an energetic approach and can reevaluate a proper membership later this yr. Within the meantime, Spotify stays dedicated to the IAB mission. We champion its efforts and stay deeply related to the work supporting digital promoting with out direct membership this yr. Whereas Megaphone, Chartable and S4P usually are not formally IAB licensed right now, all three platforms are compliant to the IAB v2.1 commonplace.”
  • Spotify is the biggest world digital audio promoting firm, with ad-supported income in This fall/23 of €501mn ($533mn), in contrast with SiriusXM $479mn; iHeart digital audio income $317mn; Cumulus digital income $221mn; Audacy digital income $69.1mn; Acast $45mn. All these different firms are IAB members.
  • We’d like to hold views from the remainder of the business about this information later this week. Please hit reply (or mail [email protected]) for those who’ve one thing to say.

• Podcast internet hosting firm Podbean has been also removed from the list of IAB compliant companies. They have been final licensed in 2020. The IAB’s Compliance Certification Guide states (p12) that an organization should submit for certification a minimum of as soon as previously twelve months.

• Final week, Libsyn was recertified beneath the IAB Podcast Measurement Pointers v2.1. Captivate and Buzzsprout have been final licensed beneath v2.0 in 2020, however each firms are within the means of recertification.

  • The IAB doesn’t publish the costs for present process podcast measurement certification; they’re – Member: $12,500 (new) / $​6,250​ (renew); Non-Member: $17,500 (new) / $8,750 (renew).

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Strikes and hires

The Tech Stuff – with RSS.com

• Now you can observe your favorite podcast on the fediverse – Mastodon, Pleroma and related. PodcastAP will assist you to discover the automated accounts – you’ll be able to even add OPML to it. Podnews is on the fediverse correctly as @[email protected] – we’d like to see you there.

• We’re now rate-limiting our podcast pages after important, sustained crawling from IP addresses belonging to Microsoft. You (and so they) can obtain a whole podcast database from the Podcast Index; additional prices for us have been effectively over $750. Anybody obtained Invoice’s tackle?

• Spotify is supporting chapters – effectively, Podlove’s chapters. This show has chapter factors in it; hosted by RSS Blue, the RSS feed is here.

• We’ve added a sign in our podcast pages for the place podcasts use Podcasting 2.0 options, and are actually exhibiting “different exhibits it’s possible you’ll get pleasure from” from each incoming and outgoing podroll mentions. The Podnews Weekly Review is an effective instance. Our podcast pages now solely play the trailer (if there may be one), relatively than an inventory of episodes – we’d choose you used a correct podcast app for that!

• Truefans obtained a good magazine article writeup in the City, University of London alumni magazine. (CEO Sam Sethi went there).

• Open podcast analytics service OP3 has added a new API and renamed one. They’re additionally on the lookout for translations.

Ideas and methods – with Memberful

Podcast Information – with New Podcast Trailers – the podcast

In Podcasting 2.0 with Adam Curry and Dave Jones, the CEO of Truefans, Sam Sethi, is visitor this week.

After controversial comic Jimmy Carr made a controversial joke that brought on controversy within the press, he’s the most recent visitor on Uncomfortable Conversations with Josh Szeps immediately. Carr has a brand new Netflix particular out, which was surprisingly good timing, given his controversial joke that we talked about earlier. He talks cancel tradition, “outrage archaeology”, and the joke that may finish his profession.



On the Media Voices Podcast this week, our Editor, James Cridland, talks about operating a e-newsletter, and the podcast business: “There’s a story of two industries in the meanwhile. There’s the US, which most likely overheated. After which there’s the remainder of the world the place gradual and regular wins the race.”