When listening to ad-supported audio, People are spending greater than 3 times longer with the radio than with podcasts, according to “The Record”, new data from Nielsen and Edison Research. Nevertheless, for youthful listeners (18-34), time spent with podcasts and radio are almost equal, at 37% vs 45%.
Podcast advert spending climbed 29% year-on-year in Q1/24, according to a new report from Magellan AI. The free report additionally covers particulars of which classes are rising, how genres evaluate in advert load, and the commonest place for advertisements in episodes.
From Airwave Media:Face-Off: The U.S. vs China is an eight-episode podcast about how China and the US, as soon as mates, at the moment are foes. What’s at stake? Who wins from the rising tensions? And what’s the plan of each side?
Reflector is a brand new challenge from Andy Mills and Matt Boll – the producers behind The Day by day, Rabbit Gap, Caliphate and The Witch Trials of J.Ok. Rowling – who’re making this documentary-style podcast that explores the unusual experiences of being human. It’s a Substack paid subscription podcast, and marks the primary time that Andy and Matt will personal each side of their work (from podcast IP to subscriber knowledge, and their very own RSS feed).
Dig Where You Stand is a brand new present from The Berliner Journal and Kollo Media, asking why 1000’s of human stays from colonial contexts are nonetheless saved in museums. Why achieve this many European capitals have this in widespread? When will they be returned to communities in Africa, Oceania, and the Americas?
A brand new season of Possible launches at this time, with entrepreneur, investor, and co-founder of LinkedIn Reid Hoffman. The present’s now always-on, with company together with Italian chef and restaurateur Massimo Bottura and famend podcaster and journalist Kara Swisher, and Reid’s chief of employees Aria Finger may also be asking Reid the questions too. At the moment’s episode is with the CTO of Microsoft, Kevin Scott.
